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Fourth quarter and full year in summary
Sales and results
Sales and results for the fourth quarter
In local currencies, sales increased by 5 percent compared to the same period previous year. Reported sales for the fourth quarter increased to 3,527 MSEK (3,457) with currency translation negatively affecting the sales comparison by 92 MSEK.
For snuff, reported sales increased by 2 percent during the fourth quarter to 981 MSEK (963) and operating profit declined by 5 percent to 441 MSEK (462). Operating margin was 45.0 percent (48.0). The positive impact from hoarding due to excise tax increases for snus in Sweden were significantly lower in 2007 than in 2006. Launch costs related to Red Man moist snuff in the US affected the operating margins for the total product group negatively. Improved price levels, higher volumes to Norway and tax free compensated for lower volumes in Sweden. North European Division snus sales were flat with prior year. North American snuff sales increased by 20 percent in local currency. The underlying operating margin improved when excluding the impact of lower hoarding and the launch costs related to Red Man moist snuff.
Sales of cigars in the fourth quarter were 928 MSEK (857), while operating profit improved to 195 MSEK (168). In local currencies sales increased by 15 percent, primarily coming from businesses acquired during 2007. Operating margin for cigars was 21.0 percent (19.6). Prior year operating margin was negatively affected by reorganization costs in Europe.
Group operating profit for the fourth quarter amounted to 1,062 MSEK (811). During the fourth quarter, a gain on the sale of head office buildings in Stockholm contributed 267 MSEK to operating profit. Currency translation has affected the operating profit comparison negatively by 20 MSEK.
Operating margin for the fourth quarter amounted to 30.1 percent compared to 23.5 percent for the fourth quarter 2006. Excluding the gain on the sale of the Stockholm office buildings, operating margin in the fourth quarter amounted to 22.5 percent.
EPS (basic) for the fourth quarter was 3.04 SEK (2.19). EPS (diluted) for the fourth quarter was 3.04 SEK (2.18).
Sales and results full year 2007
Sales for the full year amounted to 12,551 MSEK (12,911). In local currencies sales increased by 1 percent. Operating profit*, excluding larger one time items, amounted to 2,730 MSEK (3,137). The lower operating profit is mainly due to lower Scandinavian snuff volumes in the beginning of the year, higher marketing investments as well as currency translation effects. Currency translation has affected the operating profit comparison negatively by 117 MSEK.
Group operating margin for the full year was 23.9 percent (25.4). Group operating margin excluding larger one time items* was 21.8 percent (24.3).
The reported tax rate for the Group for the full year was 22.8 percent (26.4).
EPS (basic) for the full year was 7.82 SEK (8.13). Diluted EPS amounted to 7.80 SEK (8.10).
The Board proposes an increased dividend to 3:50 SEK (2:50).
* Excluding a gain of 267 MSEK from the sale of head office buildings in Stockholm in 2007 and a pension plan curtailment gain of 148 MSEK in 2006
Summary of Consolidated Income Statement      
  October–December Full year
MSEK 2007 2006 2007 2006
Sales 3,527 3,457 12,551 12,911
Operating profit excl. larger one time items 795 811 2,730 3,137
Operating profit 1,062 811 2,997 3,285
profit before income tax 976 854 2,662 3,173
Net profit for the period 791 603 2,056 2,335
Earnings per share (SEK) 3.04 2.19 7.82 8.13
CEO Sven Hindrikes:
2007 has been a successful year for Swedish Match. Strategically focus has been on strengthening the platform for growth through investments in brands, new products and category leadership to develop and defend our market positions. The fourth quarter showed an all time high in Group sales supported by the strong development in product areas snuff/snus and cigars. Hoarding effects, following significant excise tax increases in Sweden and negative currency translation effects, distorted comparisons for Group operating profit. The Scandinavian snus market showed further

positive developments despite the lower volumes in Sweden. The uS moist snuff market showed strong development and Swedish Match continued to gain market share during 2007. In cigars, the recently acquired businesses in Europe and the uS contributed to sales in the fourth quarter. The other product areas demonstrated a stable development in sales and margins and contributed positively to the strong cash generation. Swedish Match ends the year in a good position and a continued positive development is foreseen for 2008. underlying sales and operating profit are expected to improve compared to 2007”.
Sales by product area October–December   Full year  
MSEK 2007 2006 Change % 2007 2006 Change %
Snuff 981 963 2 3,289 3,363 –2
Cigars 928 857 8 3,411 3,407 0
Chewing tobacco 222 240 –8 956 1,063 –10
pipe tobacco & accessories 223 226 –1 851 899 –5
lights 405 388 5 1,473 1,503 –2
Other operations 769 784 –2 2,571 2,677 –4
Total 3,527 3,457 2 12,551 12,911 –3
Operating profit by product area October–December   Full year  
MSEK 2007 2006 Change % 2007 2006 Change %
Snuff 441 462 –5 1,366 1,614 –15
Cigars 195 168 16 737 770 –4
Chewing tobacco 75 76 –1 312 338 –8
pipe tobacco & accessories 58 63 –9 201 265 –24
lights 67 51 31 252 249 1
Other operations –41 –9   –137 –99  
Subtotal 795 811 –2 2,730 3,137 –13
Larger one time items            
pension curtailment gain   148  
Capital gain from sale of real estate 267   267  
Total 1,062 811 31 2,997 3,285 –9
Operating margin by product area October–December Full year  
Percent 2007 2006 2007 2006
Snuff 45.0 48.0 41.5 48.0
Cigars 21.0 19.6 21.6 22.6
Chewing tobacco 34.1 31.7 32.7 31.8
pipe tobacco & accessories 25.9 28.0 23.6 29.5
lights 16.4 13.1 17.1 16.6
Group* 22.5 23.5 21.8 24.3
* Excluding larger one time items        
EBITDA by product area October–December   Full year  
MSEK 2007 2006 Change % 2007 2006 Change %
Snuff 477 497 –4 1,511 1,751 –14
Cigars 238 211 13 920 944 –3
Chewing tobacco 78 78 –1 330 357 –8
pipe tobacco & accessories 66 68 –4 235 300 –22
lights 78 72 9 299 317 –6
Other operations –40 –5   –129 –85  
Total 897 922 –3 3,166 3,583 –12
EBITDA margin by product area October–December Full year  
Percent 2007 2006 2007 2006
Snuff 48.7 51.7 45.9 52.1
Cigars 25.6 24.6 27.0 27.7
Chewing tobacco 35.1 32.6 34.5 33.6
pipe tobacco & accessories 29.6 30.2 27.6 33.4
lights 19.3 18.6 20.3 21.1
Group 25.4 26.7 25.2 27.8