Market-leading brands – a platform for the future
Swedish Match is a global Group with a broad offer of market-leading brands in smokefree tobacco products, cigars, pipe tobacco and lights products. The Swedish Match share is listed on the OMX Nordic Exchange in Stockholm.
NET SALES
12,551MSEK
OPERATING PROFIT
2,997MSEK
- In local currency sales increased by 1 percent
- Profit comparison affected by hoarding effects of snus in Sweden
- Successful launch for Red Man snuff in the US
- Three cigar businesses were acquired in Europe and the US

| KEY DATA, msek |
| |
|
|
|
| |
2007 |
2006 |
2005 |
| Net sales |
12,551 |
12,911 |
13,311 |
| EBITDA excluding larger one time items |
3,166 |
3,583 |
3,206 |
| Operating profit |
2,997 |
3,285 |
2,825 |
| Operating margin, % |
21.8 |
24.3 |
19.7 |
| Profit for the year |
2,056 |
2,335 |
1,777 |
| Earnings per share, SEK |
7.82 |
8.13 |
5.61 |
| Dividend per share, SEK |
3.50* |
2.50 |
2.10 |
| * Board proposal |
|
|
|
Some of our product news
| Vertigo |
| Vertigo is a modern snus designed for women. It has a unique waist-formed can and is available in the varieties Bahama Velvet and Cuba Gold, both with a natural tobacco flavor inspired by the sun-ripe Caribbean. |
| Stradivarius |
| Stradivarius is a completely new premium cigar brand in the US market. The combination of choice tobacco and exceptional craftsmanship has resulted in a very exclusive cigar. |
| Red Man |
| Red Man, the largest brand of chewing tobacco in the US, was launched as traditional moist snuff in the US during the year. It is available in the following varieties: Long Cut Straight, Long Cut Wintergreen and Fine Cut Natural. |
| Macanudo Club |
Macanudo Club is a new member in the Macanudo family, the most popular premium cigar brand in the US. Macanudo Club is a smaller cigar for the international market. |