Creating a winning team
Summer, sun and sailing. This summer, the Swedish Match sailing boat, the Dufour 40 Onico, can be seen in the waters outside the west coast of Sweden. For many years, Swedish Match has been strongly associated with sailing, not least as a tool for enhancing team spirit within the company. BY: LOTTA ÖRTNÄS
“We see many parallels between sailing as a sport and our corporate philosophy of creating a winning team. It’s all about the team’s ability to move the vessel, or the company, forward against the challenges that arises and to cross the finishing line as a winner,” says Torbjörn Åkeson, Acting President Swedish Match North Europe Division.
The Dufour 40 Onico sailing boat will be participating in several races this summer. It will also take part in Match Cup Sweden in Marstrand and in the European Championship in Marstrand. Between races, the boat can be seen at various places along the west coast of Sweden.
