New design for La Paz website
La Paz website has new design that enhances the authentic brand environment and characterizes La Paz. It offers excellent insight into the world of tobacco, as exemplified by the “Long tobacco road,” a movie that shows how tobacco plants are grown and harvested in Indonesia. The website has a clear structure that provides easy access to key functions and its navigation is user friendly. Please log on to www.world-of-lapaz.com for a closer look!
Best sales force in the industry
According to a recently implemented customer satisfaction survey
(css), Swedish Match North Europe Division’s sales force in Sweden achieved high ratings compared to branch competitors. The purpose with the survey was to determine how satisfied Swedish retailers are with the Swedish Match sales force. The aim was to achieve a csi rating of at least 72 in terms of the customers’ overall impression of the Swedish sales force. The actual result was 76.
Of the competitors, Japan Tobacco achieved a rating of 25, Fiedler & Lundgren achieved 31, Skruf 26 and bat 29. Compared with previous surveys, the ratings for several competitors declined, while that for Swedish Match rose by 7.
The total rating for Swedish Match salespeople was even better. A gigantic leap was taken compared with the preceding survey, from 72 to 81. A total of
3,800 retailers responded to the questionnaire, equal to a response rate of 60%.
Cash Race
improves earnings
Cash Race Relay develops work methods for minimizing the working capital tied up within Swedish Match. Anders Holmberg, Managing Director Cigar Operations International Division, explains that new methods are constantly being launched. For example, optimizing inventory levels and improving payment procedures. “Optimizing inventory levels is the area that has the greatest impact within the International Division. Other examples of measures include a review of lead times, both internal and external, and optimization of payment procedures. The cross-functional way of working contributes to an overall improvement in earnings for the entire operation. Cash Race Relay is not just something invented by administrators; it is an inherent feature of our corporate culture and our daily work,” says Anders Holmberg.
Tips and ideas please!
A reader questionnaire was appended to the previous issue of Inside. The response has been considerable and we are grateful for all the replies, comments and wishes that have reached the editorial office. We are now continuing to make the magazine even more current and readable for those of you who are interested in Swedish Match’s operations and products. Feel free to contact us with additional ideas, tips and comments.
E-mail questions and opinions to:
inside@swedishmatch.com
DAHLGREN
AND TILLY:
AT THE CUTTING EDGE
