How and who decides the consumer price for Swedish snus and why does it vary?

Unlike cigarettes, free pricing applies with regard to snus. This means that the producer is not allowed to give any price recommendations for trading, which in turn means that it is the individual retailer who decides the consumer prices. This is also the explanation to possible price variations between different stores and chains.

The specific taxation system, with high prices that exist for cigarettes, was decided by the EU and consequently does not apply to snus.

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