Operating margin

View data according to IFRS or earlier data according to Swedish GAAP until 2004 by clicking the tabs below. Show earlier data by clicking the arrow in the table header.

Pivot table

The financial information is available in Excel.

Table data
Percent	2011	2010	2009	2008	2007	2006	2005	2004
Snus and snuff	46.1	46.0	45.1	44.9	42.6	49.2	48.5	44.7
Other tobacco products	44.0	38.6	34.4	31.4	29.6	29.8	-	-
Lights	17.9	19.5	22.2	21.4	21.4	20.5	2.9	0.0
Chewing tobacco	-	-	-	-	-	-	32.2	28.7
Cigars	-	-	-	-	-	-	18.7	17.9
Pipe tobacco & accessories	-	-	-	-	-	-	-	28.2

2005-2008: Restated to reflect sale of South African operations, with the remainder of the former Pipe tobacco & accessories segment being reported in Other operations
2004 and 2005 has not been restated to separate financials relating to the operations transferred to STG.

Page updated Jul 29, 2009

Contact

Emmett Harrison: Senior Vice President Corporate Communications and Sustainability; emmett.harrison @swedishmatch.com; Phone +46-8-6580173; Mobile +46-70-9380173

Other contacts

Addresses

Stockholm: Swedish Match AB
Corporate Headquarters
Box 7179
SE-103 88 Stockholm; Visiting address:
Västra Trädgårdsgatan 15; Phone: +46 8 658 0200; Fax: +46 8 720 7656; contactus@swedishmatch.com