ArticleNov 12, 2007

New cigars to enjoy

Swedish Match maintains a high pace of product launches in the cigar category. During the last quarter we fully implemented 12 new launches.

Seven of the new cigars were launched in conjunction with the largest and most important trade show for premium cigars in the US: RTDA, Retail Tobacco Dealers of America, in Houston, Texas. Included in the introductions of premium cigars is Stradivarius, a completely new product, while new varieties have been added to several of our popular brands:

Hoyo de Tradicion
Don Tomas Sun Grown
Don Tomas Clasico Corona Tube
Macanudo Club and Cigarillos
Macanudo Reserva Annual
Macanudo Vintage Cabinet 2000 (5/3 packs)

In addition to these, Swedish Match has introduced five cigars for the European markets, as some of our largest cigar brands have been expanded with new family members. One of the main innovations is Willem II Moments, which is available in three varieties: Original, Blue and Aroma. The other new cigars are: