This spring, three new filter cigarillos were launched under
the Willem II Primo brand.
The cigarillos, which are rolled from
natural wrappers, are available in three different varieties: Original
with pure tobacco taste, Mocca with a subtle element of
coffee, superbly suited to chocolate and the
sweeter Aroma with a hint of vanilla and
cola, the leading taste in the market.
Primo was launched fi rst in Belgium, the
Netherlands and Luxembourg.
"Aromatic fi lter cigarillos are
one segment that has increased
steadily in West European
countries in recent years. Today,
they represent nearly 20 percent
of the Dutch cigarillo market, a
figure that can be compared with
approximately 7 percent only
fi ve years ago," says Marcel
Verhoeven, International Brand
Director at Swedish Match
International Division.