Swedish Match has Sweden’s best corporate website for 2010 according to Hallvarsson & Halvarsson Webranking 2010, Europe’s leading survey of corporate websites.
“Swedish Match has succeeded in conveying relevant and clear information in a transparent and communicative manner. The website reflects a company that uses the web as a prioritized channel,” says Marcus Eriksson, responsible for the research 
carried out by Hallvarsson & Halvarsson.
“Swedish Match’s website is the primary information channel in communication with our stakeholders and we have been intensely focused for a long time on providing the information that we know is requested,” says Djuli Holmgren, Project Manager, Swedish Match Corporate Communications. “The ranking is proof that we work effectively with our web communication.”
Hallvarsson & Halvarsson Webranking is Europe’s leading survey of corporate websites. The survey evaluates the content of the companies’ websites based on the capital market’s needs, and has been conducted on an annual basis since 1997. 950 corporate websites in more than 20 different countries are included in the survey. The 102 largest companies in Sweden, measured in market capitalization, are included in the Swedish ranking. The evaluation protocol is updated every year based on capital market requirements.
Webranking article