ArticleNov 7, 2007
US spotlight on Swedish snus
The US media is increasing its focus on Swedish snus, most recently in the International
Herald Tribune and The New York Times.
The articles were about major US tobacco
companies conducting test sales of Swedish varieties of snus, since they have realized
the potential that snus offers as a less harmful alternative to cigarettes. Swedish Match’s
test sales of Swedish snus in metropolitan areas of the US were also reported.
The articles described the Swedish experience, which shows increasing numbers of Swedish smokers switching from
cigarettes to snus resulting in a significantly lower rate of smoke-related illnesses, including lung cancer. Lars-Erik Rutqvist,
Vice President Scientific Affairs at Swedish Match, was also interviewed about how snus can help smokers to quit smoking,
and Lennart Freeman, President of Swedish Match North America Division, was quoted as saying that he recognizes the major
potential of the US snus market.
Read the articles in their entirety at:
http://www.iht.com/articles/2007/10/02/business/tobacco.php
http://www.nytimes.com/2007/10/03/business/03tobacco.html