Ann-Margaret, an international
symbol of Sweden, has left Beverly Hills in California for
Southampton, as Ambassador of Good Will for the Swedish Match
yacht. Her task is to create interest in Sweden, the boat and its
crew. By waving off the boat and wishing the crew good luck she
will focus attention on Sweden.
It seems natural for actress,
singer and dancer Ann-Margaret to put her homeland in the
spotlight. She is a tireless ambassador for Sweden. Her Swedish
roots run deep, and she is often heard to say, "I'm Swedish,
and proud of it!" The strength she brings us is obvious to
anyone who has seen her home in Beverly Hills, with its masses of
Swedish flags, traditional Swedish painted wooden horses, Swedish
art and Orrefors crystal.
Ann-Margaret's commitment has
symbolic value for the boat, its crew and Swedish Match. As she
says herself, "The demands on me to succeed as a world
artist have many similarities to what's required of a crew in a
race or the management of a large company such as Swedish Match.
Success is created through communication, teamwork, innovation,
trust, growth and recognition."
Ann-Margaret has acted in more
than 43 feature films including Tommy, Carnal Knowledge,
Pocketful of Miracles, Bye Bye Birdie, The Pleasure Seekers,
Magic, Viva Las Vegas, Stagecoach, Grumpy Old Men and Grumpier
Old Men.
Her biography, My Story, went into
the New York Times' best-seller list immediately on publication,
and was in great demand for its revelations about her long
relationship with Elvis and the details of her successful career.
(Photos available free of charge
at Pressens Bild, tel +46 8 738 38 00)
For further information please
contact:
Ellen Farbrot
Lexivisions/ins
Tel: +46 (0)70 782 28 00