Press releaseMar 4, 1998
Swedish Match enters into business in Australia
Swedish Match and the Alexander
Group have signed a joint venture agreement for the marketing and
distribution of tobacco products and lighters in Australia. With
the agreement Swedish Match strengthens its position as one of
the market leading companies within the product segments of
cigars, pipe tobacco and lighters.
In accordance with the agreement a
new company has been established, Swedish Match Australia Pty
Limited, where tobacco and tobacco related products are included.
Swedish Match is the majority owner in the newly formed company
and has the rights to use a number of well-known brand names as
well as the established company name The Alexander Group.
Through the agreement Swedish
Match establishes its own business in Australia. The new company
will take over an extensive national distribution network for the
sales of tobacco and tobacco related products which also includes
a dominating marketing position of premium cigars.
The Alexander Group is the leading
sales- and distribution company of premium cigars in Australia.
The company has about 40 employees and had sales in 1997 of
approximately 12 MAUD. The company’s operating income was
1.5 MAUD.
Swedish Match is a company
specialised in Matches, Lighters and Tobacco products with a
sales of approximately 7 500 MSEK. Swedish Match has about 6 500
employees at approximately
80 locations all around the world.
Swedish Match is a listed company both at the Stockholm Stock
Exchange and at the Nasdaq Stock Exchange, in New York.
For additional information,
please contact:
Bo Aulin, Senior Vice President,
Corporate Affairs Office: 08-658 03 64
Mobile: 070-558 03 64
Residence: 08-768 45 22
Göran Ekdahl, Vice President,
Corporate Communications Office: 08-658 01 62
Mobile: 070-858 11 62
Residence: 08-768 38 22
Boel Sundvall, Vice President,
Investor Relations Office: 08-658 01 73
Mobile: 070-651 39 09
Residence: 08-25 87 12
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