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Press release Nov 13, 1998

Swedish Match has acquired distribution company in Hong Kong

M. Beraha & Co Ltd. is a distribution company of tobacco products in Hong Kong and Macao and also includes tax-free sales to and from China. The company has 16 employees and the sales in 1997 amounted to approximately SEK 19 million (HK$ 19 million).

Swedish Match is an international group with headquarters in Stockholm, Sweden. The company manufactures tobacco products, matches and disposable lighters, which are sold in 140 countries. Annual sales amount to approximately SEK 8 billion (USD 1 billion). Swedish Match is listed on the Stockholm Stock Exchange and NASDAQ.

For additional information, please contact:

Bo Aulin, Senior Vice President, Corporate Affairs Office: +46 8 658 03 64
  Mobile: +46 70 558 03 64
  Residence: +46 8 768 45 22
   
Boel Sundvall, Vice President, Investor Relations Office: +46 8 658 01 73
  Mobile: +46 70 651 39 09
  Residence: +46 8 25 87 12
   
Sven Hindrikes, Senior Vice President & Chief Financial Officer Office: +46 8 658 02 82
  Mobile: +46 70 567 41 76
  Residence: +46 8 35 51 77

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Addresses

Stockholm
Swedish Match AB
Corporate Headquarters
Box 7179
SE-103 88 Stockholm
Visiting address:
Västra Trädgårdsgatan 15
Phone: +46 8 658 0200
Fax: +46 8 720 7656
contactus@swedishmatch.com