Swedish Match today announced that test marketing of Swedish moist snuff,
"Snus", under the trade mark "Click", will begin in India this week.
During this start up phase production is in Gothenburg using the proprietory
"Gothia Tek" standard. "Click" is a pouched moist snuff product that comes
in two packaging alternatives.
-"This new initiative is our first entry into the huge Indian tobacco
market," said Lennart Sundén, President and CEO of Swedish Match. "India has
a long tradition of smokeless tobacco use and thus offers exciting business
opportunities to Swedish Match with its strategic focus in this category,"
he said.
Swedish Match is an international group with its head office in Stockholm.
The company manufactures a broad range of products within the OTP (Other
Tobacco Products) category, with smokeless tobacco as its core business
along with cigars and pipe tobacco, as well as matches and lighters. The
products are sold in approximately 140 countries. Sales for the year 2000
amounted to 11,533 MSEK. Swedish Match is listed on OM Stockholm Exchange
(SWMA) and on NASDAQ (SWMAY).
For further information, please contact:
| Lennart Sundén, President and Chief Executive Officer | office +46 8 658 01 75 |
| Sven Hindrikes, Executive Vice President and | office +46 8 658 02 82 |
| Chief Financial Officer |
| Bo Aulin, Senior Vice President, Secretary | office +46 8 658 03 64 |
| and General Counsel | mobile +46 70 558 03 64 |
| Emmett Harrison, Vice President, Investor Relations | office +46 8 658 01 73 |
| mobile +46 70 938 01 73 |
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