For Swedish Match, taking part in
the Whitbread Round the World Race is more than a just a yacht
race. At the turn of the year the group's five companies came
together under the Swedish Match name. At the same time as the
name change a new organization was introduced. Taking part in the
Whitbread race means using this global sporting event to
familiarise all employees world-wide with the new organization
and to increase awareness of the new company.
The race is followed in all the
group's factories and offices. When the boat arrives at a harbour
the company's business activities in that region will be featured
in a global education program. The venture is being undertaken to
create a greater flow of information, better exchange of
experiences, open communication and team spirit in all parts of
the group.
The connection with sailing and
the Whitbread race is natural when you consider the similarities
between the requirements for success. "A successful company
is characterised by communication, teamwork, innovation, trust,
growth and recognition," says Göran Lindén, Managing
Director and CEO of Swedish Match, who is himself an experienced
sailor.
"The same demands apply to
the boat's crew if they are to complete the race. So we are using
them as key words in our efforts towards a borderless company
imbued with shared values."
(Photos available free of charge
at Pressens Bild, tel +46 8 738 38 00)
For further information please
contact:
Ellen Farbrot
Lexivisions/ins
Tel: +46 (0)70 782 28 00
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