Snus and moist snuff pressroom

Sweden | 2013-04-26 10:05

Sweden | 2012-09-27 13:55

The tobacco in this year’s edition of Kardus is from the small village of Cincho in western Spain. As always, it has been carefully selected and handled meticulously to satisfy the demands of the most discerning snus users in Sweden. Only a few will have the opportunity to sample this exclusive edition, since only 600 packages will be released for sale, just in time for Father’s Day.

Sweden | 2012-09-11 11:55

General is Sweden’s most widely sold snus and the brand is growing in global popularity. Following 150 years and more than 20 different packaging designs worldwide, General is introducing a new contemporary design with solid links to the brand’s history.

Sweden | 2012-05-24 12:00

In June, Swedish Match introduced the snus brand Nick & Johnny in Sweden. The brand stand out with its urban design and distinctive assortment.

Norway | 2012-02-20 11:03

Taste is at the centre when Swedish Match Launches Radical Red Xtra Strong Chili by: Nick & Johnny and a new addition to the General Family: General Extra Strong Portion Long.

Sweden | 2012-01-24 17:40

General presents Strong White Mini – a portion-packed snus in mini-format with the same nicotine strength as a normal portion. The flavor has the classic General character.

Sweden | 2012-01-24 17:37

Catch Collection will change flavors three times during 2012. The first flavor has been named Lafayette Street, inspired by the street with the same name in New York. This mini-snus has a mild tobacco character, with a flavor of spearmint, a touch of peppermint and a distinct sweetness.

Sweden | 2011-10-07 08:40

This year’s version of the luxurious Kardus snus is called Carnival Blend and is a colorful tribute to Brazilian carnival, passion and pleasure. The tobacco is grown in selected plantations in southern Brazil and the flavor is from the country’s national liquor – a fruity cachaça.

Sweden | 2011-09-22 16:20

Catch Collection is presenting Thrill – a mini-can snus with the flavor of sun-ripe raspberry spiced with pepper for well-rounded sweetness. Thrill will be in stores in October and will remain in snus refrigerators until February 2012, when the next flavor is introduced.

Sweden | 2011-08-18 16:00

General Green Harvest is the first snus to be made from ecologically grown tobacco. Green Harvest contains only tobacco from certified farmers and grown according to ecological principles. This means that no artificial fertilizers or insecticides are used.

Sweden | 2011-05-02 10:29

General and Göteborgs Rapé are two of the most popular types of snus sold in Sweden. Both will now be available in even smaller cans, as snus in a mini format. The new cans will hold just as many portions as before and the snus will also be packed in an elegant star formation.

Sweden | 2011-05-02 10:01

Catch Collection Still, with a taste of violet and liquorice, made its debut in refrigerator displays in 2009. This popular snus is destined to make a comeback now that Catch consumers have voted for the three flavors that are to reappear in 2011. A significant little feature is that the snus will return in an even smaller can.

Sweden | 2011-05-02 09:29

Swedish Match is introducing a new snus can in a mini format. The number of portion pouches will remain the same but the can will contain approximately 21 percent less plastic than the former can. As a result, Swedish Match expects to reduce its plastic consumption by approximately eight tons as early as the first year.

Sweden | 2011-04-11 13:25

Swedish Match will be launching a modern, attractively priced alternative, Kaliber, to accommodate consumers who want high-quality low-priced snus.

Norway | 2011-02-02 09:30

Norway’s most popular snus, General, gains a new member of the family. Swedish Match now launches General Smooth Flavour, a new version of Norway’s bestselling snusbrand.

Sweden | 2011-01-28 09:30

Catch Collection Chill, with a full-bodied vanilla flavor and a hint of fresh mint, is making a comeback to the refrigerator display. This snus favorite returns in response to positive comments made by users in a consumer survey.

Sweden | 2010-10-20 09:00

A fresh peppermint flavor delivered in a discrete portion-pouch that is not visible under the lip. That’s how we summarize Pure Mint – the most recent snus selection from Catch. In addition, the snus will be packaged in a fashionable metal can that can be proudly displayed.

Sweden | 2010-09-30 17:30

Kardus is the snus for connoisseurs. Probably the world’s most exclusive – and expensive – snus. The tobacco for this year’s edition has been picked in Java and flavored with the finest arrack. Both the flavor and the roots have their origin in Asian trade routes. We are releasing 500 boxes, just in time for Father’s Day.

Sweden | 2010-09-24 16:00

Sweden’s most popular snus brand, General, is introducing an entirely new portion format, Long. The new portions are more elongated to fit better under the lip. The flavor is the traditional General, but the recipe has been optimized to enhance the taste and reduce leakage.

Sweden | 2010-09-08 12:00

In time for the rain and harsh weather of autumn, the Catch Collection is introducing its final flavor for the year, Ease, with a combination of spicy warm ginger and fresh orange.