Vision and strategy
Swedish Match’s vision is to be the global smokefree leader.
The Company will continue to leverage the strengths of its operations and product areas to help to achieve that vision. With its strong platforms, not only in Snus and snuff, but also in Other tobacco products, and Lights, the Company is able to pool its talent and resources to explore new market opportunities, develop new product concepts, and expand its geographic footprint. Further support in achieving the vision comes from the Company’s partnerships, such as the joint venture, SMPM International, and resources generated from the 49 percent ownership of Scandinavian Tobacco Group (STG).