Lights
Swedish Match is the market leader in a number of markets for matches and fire related products. For matches, the brands are mostly local, and have leading positions in their home markets.
Well-known match related brands include Solstickan, Three Stars, Fiat Lux, and Redheads. Cricket is one of the leading quality disposable lighters in Russia and several other countries in Europe and other parts of the world.
Operational highlights 2008:
- Sales increased by 4 percent
- Operating profit increased by 9 percent
- Operating margin reached 18 percent for the year
Main brands:
Matches: Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, Redheads
Lighters: Cricket
Main markets:
Russia, Brazil, Sweden, France, the UK, Australia
Production units:
Sweden, Brazil, Bulgaria, the Philippines, the Netherlands
Outlook
The Lights product area is able to generate good cash flow and profitability. The Company will strive to defend and strengthen its positions in key markets, in the coming years.
Swedish Match will continue to focus on marketing its Cricket brand disposable lighters and utility lighter products. The Company will also work to improve its product positioning for its other fire related products with, for example, innovative package design.