Operating margin

View data according to IFRS by clicking the tabs below. Show earlier data by clicking the arrow in the table header.

PercentQ4/18Q3/18Q2/18Q1/18Q4/17Q3/17Q2/17Q1/17Q4/16Q3/16Q2/16Q1/16Q4/15Q3/15Q2/15Q1/15Q4/14Q3/14Q2/14Q1/14Q4/13Q3/13Q2/13Q1/13Q4/12Q3/12Q2/12Q1/12Q4/11Q3/11Q2/11Q1/11Q4/10Q3/10Q2/10Q1/10Q4/09Q3/09Q2/09Q1/09Q4/08Q3/08
Snus and moist snuff44.447.045.845.043.545.242.041.240.043.141.741.841.442.440.538.243.644.844.443.845.145.444.445.546.348.044.747.145.949.245.344.048.150.443.641.247.548.842.640.945.149.7
Other tobacco products37.037.538.835.737.238.239.638.136.241.641.240.238.340.742.241.139.838.139.938.838.639.642.939.241.243.545.444.044.145.344.441.937.441.040.734.729.929.640.935.530.2-
Lights18.914.915.110.919.915.112.217.717.917.617.013.814.915.211.417.117.316.016.417.618.116.816.217.817.914.017.916.321.917.713.917.323.016.319.618.726.621.320.420.220.721.2
Chewing tobacco-----------------------------------------36.9
Cigars-----------------------------------------20.0

2017 have been restated to reflect the recognition of revenue according to IFRS 15. As a consequence of the implementation of IFRS 15, Swedish Match segment reporting has changed as of 2017.

Q3 2008 and earlier historical data has not been restated to separate financials relating to the operations transferred to STG.

Percent20182017201620152014201320122011201020092008
Snus and moist snuff45.643.041.640.744.145.146.546.146.045.144.9
Other tobacco products37.338.339.840.639.240.143.644.038.634.431.4
Lights15.216.416.714.716.817.316.617.919.522.221.4

2005-2008: Restated to reflect sale of South African operations. with the remainder of the former Pipe tobacco & accessories segment being reported in Other operations