Full Year Report January – December 2010

1)     Sales excluding businesses transferred to STG.

2)     In accordance with IFRS, includes sales for businesses transferred to STG for the full year of 2009 and for the first nine months only of 2010.

3)     Operating profit excluding businesses transferred to STG, share of net loss from STG and larger one time items.

4)     Larger one time items include a gain from pension settlements, capital gains from businesses transferred to STG, and reversals of amortizations and depreciations relating to assets held for sale.

For the full report: http://www.swedishmatch.com/investors/


Swedish Match telephone conference

A telephone conference will be held today, Wednesday 23 February at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/


Replay will be available for 30 days
at the link above as well as on telephone number:
UK replay number: +44 20 7031 4064, access code: 885165
US replay number: +1 954 334 0342, access code: 885165
Swedish replay number: +46 8 505 203 33, access code: 885165

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For further information, please contact:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441

Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597

Emmett Harrison, Senior Vice President Corporate Communications and Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173

Richard Flaherty, President US Sales Division, US Investor Relations contact
Office +1 804 302 1774, Mobile +1 804 400 1774

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The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on February 23, 2011 at 08.00 a.m. (CET).
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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm
Visiting address: Västra Trädgårdsgatan 15, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com



This information was brought to you by Cision http://www.cisionwire.com
http://www.cisionwire.com/swedish-match/full-year-report-january---december-201089010

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