Interim Report January – March 2011

• Comparable sales1) for the first quarter increased by 1 percent to 2,646 MSEK (2,608). In local currencies, comparable sales1) for the first quarter increased by 6 percent. Sales for the first quarter of 2010 including businesses transferred to STG amounted to 3,282 MSEK
• Comparable operating profit2) for the first quarter increased by 11 percent to 729 MSEK (655). In local currencies, comparable operating profit2) for the first quarter increased by 17 percent
• Operating profit including businesses transferred to STG, share of net profit from STG and larger one time items3) for the first quarter amounted to 793 MSEK (755)
• EPS (basic) for the first quarter amounted to 2.50 SEK (2.26)

1)     Sales excluding businesses transferred to STG.
2)     Operating profit excluding businesses transferred to STG, share of net profit from STG and larger one time items.
3)     Larger one time items include reversals of amortizations and depreciations relating to assets held for sale in 2010.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference
A telephone conference will be held today, Wednesday 4 May at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:
UK replay number: +44 20 7031 4064, access code: 885166
US replay number: +1 888 365 0240, access code: 885166
Swedish replay number: +46 8 505 203 33, access code: 885166
____________

For further information, please contact:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441

Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597

Emmett Harrison, Senior Vice President Corporate Communications and Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173

Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130, Mobile +1 804 400 1774
____________

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on May 4, 2011 at 08.00 a.m. (CET).
____________

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com