A unique tobacco company
Swedish Match business concept is to be a unique tobacco company, using its world leading brands and niche tobacco products to work in growing markets in harmony with current social and consumer trends.
Swedish Match's main strategies are aimed at achieving solid and sustainably profitable operations that generate satisfied consumers and value to shareholders.
The product categories with the largest growth potential are snuff and cigars. Swedish Match’s strategic focus is to continue its efforts toward organic growth especially within these two product areas.
Swedish Match is by far the largest producer of snus in the Scandinavian markets, where snus is a highly popular tobacco product. Moist snuff is the fastest growing category in the US tobacco market and is well positioned in the value segment.
As the world's second largest producer of cigars and cigarillos in sales value, and the largest premium cigar manufacturer in the US, Swedish Match provides the ultimate in taste and quality in every segment of the worldwide cigar market.
Fishing, hunting, the great outdoors, and Red Man chewing tobacco. For over one hundred years this typically American product has been enjoyed as part of an outdoor and country lifestyle.
Swedish Match is one of the world's largest producers of pipe tobacco, with strong local and international brands in many countries.
Swedish Match produces and markets lighters, matches and match related products. The Group has strong local match brands in many markets, while for lighters, Cricket is the primary brand.