Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products).
Swedish Match’s vision is a world without cigarettes.
Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
Production is located in six countries, with sales concentrated in Scandinavia and the US. In Sweden, the Group has an independent distribution company.
On July 16, 2015, it was announced that Swedish Match and Philip Morris International (PMI) have mutually agreed to dissolve the joint venture SMPM International. Swedish Match and PMI will now focus on independent strategies for the commercialization of snus in the former joint venture territory.
Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General snus and Cricket lighters.
Swedish Match has played an important role in the industrial and commercial sector in Sweden since the early 20th century. The Group also has a long history in the US and Europe through a number of acquired companies with solid traditions and strong positions in the US and European markets.
The Code of Conduct represents the commitment of Swedish Match and of all employees to conduct business activities in a responsible manner and consistent with applicable laws and regulations. The Code consists of a number of topics related to the following four areas: our people, our business, our environment, and our job and workplace.
During the past year we have taken a new approach to our efforts on sustainability. Our aim has been, and is, to further clarify what is material to our Company as a whole and in the long term. Our sustainability strategy emphasizes six areas – public health, business ethics, equal opportunity, child labor, greenhouse gases, and waste and emissions.