Cigars
As the world's second largest producer of cigars and cigarillos in sales value, and the largest premium cigar manufacturer in the US, Swedish Match provides the ultimate in taste and quality in every segment of the worldwide cigar market.
With its full range of high quality cigar products, both occasional cigar smokers and cigar aficionados will find the right cigar in the Swedish Match assortment.
Operational highlights 2007:
- Sales increased by 6 percent in local currencies.
- Cigars International and Bogaert acquired.
- European cigar volumes negatively impacted by smoking bans.
Main brands:
La Paz, Willem II, Hajenius, Oud Kampen, White Owl, Garcia y Vega, Macanudo, Partagas (US), Punch (US)
Main markets:
the US, France, Spain, Benelux, Germany, Australia
Production units:
the US, the Dominican Republic, Honduras, Belgium, Indonesia
Outlook
Swedish Match will work to improve its market position, with particular focus on existing markets in the US and Europe. The Company will strengthen its market presence from the continued development of new products, supplemented by acquisitions.