Lights
The words, “Swedish Match” are synonymous with high quality matches and fire related products. The Group has market leading positions in a number of markets across the globe.
Operational highlights 2009:
- Sales increased by 3 percent
- Operating profit increased by 1 percent
- Operating margin reached 18 percent for the year
Main brands:
Matches: Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, Redheads
Lighters: Cricket
Main markets:
Russia, Brazil, Sweden, France, the UK, Australia, Spain
Production units:
Sweden, Brazil, Bulgaria, the Philippines, the Netherlands
Outlook
The lights product area generates good cash flow and profitability. The Group will strive to defend and strengthen its positions in key markets in the coming years. Swedish Match will continue to focus on marketing its Cricket brand disposable lighters and utility lighter products. The Group will also work to improve its product positioning for its other fire related products. Swedish Match will strive to maintain its operational excellence in its lighter and match businesses for continued solid profitability.