Lights

For matches, the brands are mostly local, and have leading positions in their home markets. More well-known match related brands include Solstickan, Three Stars, Fiat Lux, and Redheads. The main Swedish Match brand for lighters is Cricket, recognized as one of the leading quality disposable lighters throughout Russia and Europe and other parts of the world.

Operational highlights 2007:

  • Sales declined by 2 percent.
  • Operating profit increased by 1 percent.
  • Operating margin reached 17.1 percent for the year.

Main brands:

Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, Redheads, Cricket

Main markets:

Russia, Brazil, Sweden, France, the UK, Australia

Production units:

Sweden, Brazil, Bulgaria, the Philippines, the Netherlands

Outlook

The Lights product area is able to generate good cash flow and profitability. The Company will strive to defend and strengthen its positions in key markets, in the coming years. Swedish Match will continue to focus on marketing its Cricket brand disposable lighters and utility lighter products. The Company will also work to improve its product positioning for its other fire related products with, for example, innovative package design.

Page updated May 9, 2008

SWMA Jul 3, 2008 6:00 PM CET 118.5 SEK +3.0% Up


Addresses

Stockholm
Swedish Match Corporate Headquarters SE-118 85 Stockholm
Phone: +46 8 658 0200
Fax: +46 8 658 3522
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