Swedish Match produces matches, fire related products (such as firelogs) and lighters. Some of the best known brands for matches and fire related products include Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, and Redheads.
Cricket is one of the best selling quality disposable lighter brands in Russia and several other countries in Europe as well as in certain markets in the rest of the world.
Operational highlights 2010
- Sales increased by 2 percent
- Operating profit declined by 11 percent on lower match volumes
- Operating margin reached 19.5 percent
Main brands:
Matches and fire related products: Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, Redheads
Lighters: Cricket
Main markets: Russia, Brazil, Sweden, France, the UK, Australia, Spain
Production units: Sweden, Brazil, Bulgaria, the Philippines, the Netherlands
Strategy
With its portfolio of well known brands and strong market positions, Swedish Match works for continuous operational excellence in its lights businesses. The Group is committed to maintaining and improving on its already efficient manufacturing operations and to tightly manage its supply chain in order to maintain solid levels of profitability, while providing consumers with the quality products they demand. The lights business is organized in two separate operations: Lights Latin America and Lights International (covering all markets outside of Latin America).
Page updated Apr 4, 2011