Swedish Match is the market leader for matches in many markets throughout the world, with well known local brands. For lighters, the Cricket brand has strong market positions in a large number of countries, most notably in parts of Europe and Asia.
Swedish Match’s brands of matches and lighters are known for quality and reliability and can be found in many markets across the globe. Match brands tend to be local, with one brand being iconic in its own country. For lighters, Swedish Match manufactures and sells Cricket, a well know brand of disposable lighters in many markets. Cricket lighters are marketed using the key selling points of quality, design, and safety.
Matches and fire related products: Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, Redheads
Main markets: Europe/EU, Brazil, Asia, East Europe
Production units: Sweden, Brazil, the Philippines, the Netherlands
Sales for the product area for 2012 decreased by 1 percent to 1,339 MSEK (1,346). Operating profit decreased by 8 percent to 222 MSEK (240). The operating margin was 16.6 percent (17.9).
See financial tables by product area for more financial information.