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Our company

Swedish Match develops, manufactures and sells market-leading brands in product areas Snus and snuff, Other tobacco products (cigars and chewing tobacco) and Lights.

Well known brands include General snus, Longhorn moist snuff, White Owl cigars, Red Man chewing tobacco, Fiat Lux matches, and Cricket lighters.

The Group sells products across the globe, with production units in six countries. In Sweden, the Group has an independent distribution company. Swedish Match also owns 50 percent of SMPM International (a joint venture with Philip Morris International for snus outside of Scandinavia and the US). In addition, Swedish Match holds a 49 percent ownership interest in Scandinavian Tobacco Group (STG).

Vision and strategy

Swedish Match’s vision is to be the global smokefree leader.

Sustainability at Swedish Match

Corporate Sustainability is embedded in Swedish Match’s corporate culture and way of doing business. For Swedish Match, Corporate Sustainability entails generating value for the Company, its stakeholders, and the environment – in order to assure long term and sustainable growth.

Company history

Swedish Match has played an important role in the industrial and commercial sector in Sweden since the early 20th century. The Group also has a long history in the US and Europe through a number of acquired companies with solid traditions and strong positions in the US and European markets.

Our business

Swedish Match’s mission is to responsibly develop, manufacture, market, and sell quality products with market leading brands in the product areas Snus and snuff, Other tobacco products, and Lights, delivering growing and sustainable profits to our shareholders.

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Page updated Mar 19, 2013