Our company

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products).

Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

Production is located in six countries, with sales concentrated in Scandinavia and the US. In Sweden, the Group has an independent distribution company. Swedish Match also holds a 49 percent ownership interest in Scandinavian Tobacco Group (STG).

On July 16, 2015, it was announced that Swedish Match and Philip Morris International (PMI) have mutually agreed to dissolve the joint venture SMPM International. Swedish Match and PMI will now focus on independent strategies for the commercialization of snus in the former joint venture territory.


  • Share this page by email