Swedish Match develops, manufactures and sells market-leading brands in product areas Snus and snuff, Other tobacco products (cigars and chewing tobacco) and Lights.
Well known brands include General snus, Longhorn moist snuff, White Owl cigars, Red Man chewing tobacco, Fiat Lux matches, and Cricket lighters.
The Group sells products across the globe, with production units in six countries. In Sweden, the Group has an independent distribution company. Swedish Match also owns 50 percent of SMPM International (a joint venture with Philip Morris International for snus outside of Scandinavia and the US). In addition, Swedish Match holds a 49 percent ownership interest in Scandinavian Tobacco Group (STG).