The key to the quality guarantee we promise every consumer of snus from Swedish Match is our own unique standard, which we call GOTHIATEK®.
For decades, Swedish Match – through the combined expertise gained through systematic development and technical know-how – has worked toward the goal of ensuring world-leading quality without compromising our 200-yearold snus tradition and the experience of Swedish snus, as it has always tasted.
A key component of our quality model is the standardized manufacturing process that controls every aspect of the production chain, from tobacco fields around the world to our factories in Sweden. GOTHIATEK® permeates the entire manufacturing process, from seed to finished can.
GOTHIATEK® sets the standard for:
- Swedish Match internal requirements for maximum permitted levels of undesirable substances found naturally in the tobacco plant
- raw material quality requirements
- manufacturing process requirements
- consumer product information requirements
GOTHIATEK® shall for consumers be not only a standard but also a symbol for trust in our ambition always to use production methods that are based on the best available knowledge regarding selection of raw materials and manufacturing practices.
GOTHIATEK® is a quality standard developed and owned by Swedish Match.
Swedish snus is a moist to semi-moist, ground, oral tobacco product which is used behind the upper lip. Swedish snus exists in two packaging formats, loose and portion packed. Both forms exist in different flavors. Swedish snus is made from selected, mainly air-cured tobaccos, water, salt and flavour additives. Swedish snus is pasteurised in a proprietary heat treatment process which satisfies the hygienic requirements of the Swedish Food Act. Swedish snus has a tradition of almost 200 years in Sweden.