Our company in brief

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products).

Well known brandsGeneral snus, Longhorn moist snuff, White Owl cigars, 
Red Man chewing tobacco, Fiat Lux matches, Cricket lighters
ProductionProduction units in seven countries
Largest markets Scandinavia and the US
Head officeStockholm, Sweden

A sustainable and responsible business

At Swedish Match we have a vision of a world without cigarettes. Offering tobacco consumers alternative products to cigarettes is at the core of what we do.

During the past year we have taken a new approach to our efforts on sustainability. Our aim has been, and is, to further clarify what is material to our Company as a whole and in the long term. Our sustainability strategy emphasizes six areas – public health, business ethics, equal opportunity, child labor, greenhouse gases, and waste.


Swedish Match is listed on the OMX GES Sustainability Sweden Index.
Sustainability at Swedish Match