Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General (snus), ZYN (nicotine pouches), and Cricket (lighters). The Company’s largest markets are the US and Scandinavia.
In the US, the Company is the biggest participant in the nicotine pouch market, as well as the largest producer of chewing tobacco. The Company also holds the third largest position in the moist snuff category, and has a longstanding presence with snus. In Scandinavia, Swedish Match enjoys the market leading position for snus as well as holding the number two position for nicotine pouches. In Europe, Swedish Match has introduced nicotine pouches in a number of countries. The Company is also present with its niche chewing tobacco products of chew bags and tobacco bits.
Swedish Match entire range of smokefree products
can be ordered online.
Our sustainability strategy is founded on two basic principles – focus and organizational ownership. Through this strategy, we emphasize five focus areas – Improve public health, Ensure ethical business practices, Reduce environmental impact, Human rights in our supply chain, and Equal opportunity – areas where we believe we have the ability to directly or indirectly influence meaningful outcomes or where adverse developments could have a negative impact on our businesses.
Information on snus and health as well as the GOTHIATEK® quality standard.
At Swedish Match, we believe that the success of the Company is largely impacted by the success of our employees.
