Our contribution to the UN SDGs
In the US, the Company is the biggest participant in the nicotine pouch market, as well as the largest producer of chewing tobacco. The Company also holds the third largest position in the moist snuff category, and has a longstanding presence with snus. In Scandinavia, Swedish Match enjoys the market leading position for snus as well as holding the number two position for nicotine pouches. In Europe, Swedish Match has introduced nicotine pouches in a number of countries. The Company is also present with its niche chewing tobacco products of chew bags and tobacco bits.
Our sustainability strategy is founded on two basic principles – focus and organizational ownership. Through this strategy, we emphasize five focus areas – Improve public health, Ensure ethical business practices, Reduce environmental impact, Human rights in our supply chain, and Equal opportunity – areas where we believe we have the ability to directly or indirectly influence meaningful outcomes or where adverse developments could have a negative impact on our businesses.