Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General (snus), ZYN (nicotine pouches), and Cricket (lighters). The Company’s largest markets are Scandinavia and the US.
Swedish Match has a market leading position in the Scandinavian snus market and is a significant player for nicotine pouches. In the US, the Company is the largest player in the non-tobacco nicotine pouch category as well as the largest producer of chewing tobacco. The Company is also well positioned as the third largest moist snuff player, and has a long-standing presence with snus in the US market. In Europe, Swedish Match is present in the niche chewing tobacco categories of chew bags and
tobacco bits.
Swedish Match entire snus range can be ordered online.
Our sustainability strategy is founded on two basic principles – focus and organizational ownership. Through this strategy, we emphasize six areas – greenhouse gases, waste, ethical business practices, equal opportunity, public health and child labor – areas where we believe we have the ability to directly or indirectly influence meaningful outcomes or where adverse developments could have a negative impact on our businesses.
Information on snus and health as well as the GOTHIATEK® quality standard.
At Swedish Match, we believe that the success of the Company is largely impacted by the success of our employees.
