Press releases
Apr 7, 2020 6:00 PM CET
This is Swedish Match
Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General (snus), ZYN (nicotine pouches), and Cricket (Lighters). The Company’s largest markets are Scandinavia and the US.
Our business
Swedish Match has a market leading position in the Scandinavian snus market and is the number two player for nicotine pouches. In the US, Swedish Match is well positioned as the third largest snus and moist snuff company and is the clear market leader in the nicotine pouch segment.
Swedish Match is a major player in the US market for mass market cigars and the largest manufacturer of US chewing tobacco. Swedish Match is one of the largest manufacturers in the niche chewing tobacco categories of chew bags and tobacco bits, produced in Denmark and sold mostly in Europe.
Swedish Match is a leading manufacturer and distributor of matches and lighters with a strong brand portfolio across the globe. Swedish Match also offers a portfolio of externally sourced complementary products (mainly for the Brazilian market), which include for example disposable razors, batteries and light bulbs.
