Our company

Swedish Match is the largest snus manufacturer in Scandinavia with a product portfolio of both modern and longstanding brands.

Our company

This is Swedish Match

Swedish Match develops, manufactures, and sells quality products under market-leading brands. The Company focuses on smokefree products. Its largest markets are the United States and Scandinavia. Swedish Match is a subsidiary of Philip Morris International.

Since 2022, we have been part of PMI - Philip Morris International.
Read more about our united vision and results.
www.pmi.com

Our business

image from factory - production of nicotine pouches

Smokefree

In the US, the Company is the biggest participant in the nicotine pouch category with its ZYN brand, as well as the largest producer of chewing tobacco. The Company also holds the third largest position in the moist snuff category and has a long-standing presence with its General snus. In Scandinavia, Swedish Match enjoys the market leading position for snus products, as well as holding the number two position for nicotine pouches. In Europe, Swedish Match has a presence with its nicotine pouches in a number of countries. 

Smokefree
Image of cigars

Cigars

Swedish Match holds the number two position in the US market for mass market cigars. Swedish Match has strong positions within both the natural leaf and HTL segment.

Cigars
Read more about our business

A world of smokefree products

Swedish Match entire range of smokefree products
can be ordered online.

SWEDISH MATCH E-COMMERCE SERVICE
Image: mooving leaves

Sustainability

We work hard to integrate sustainability into every aspect of our business and activities.

  • Sustainability
R&D work

Snus and health

Information on snus and health as well as the GOTHIATEK® quality standard.

Image: Swedish Match employees

Career

At Swedish Match, we believe that the success of the Company is largely impacted by the success of our employees.