Smokeless products worldwide
In Scandinavia, smokeless tobacco consumption has a long tradition, with snus being the dominant form. Today, there are more snus users than cigarette users in both Sweden and Norway. Nicotine pouches is a small but growing category in Sweden. In Norway, the transformation from a small traditional snus market to a market where the consumption of cigarettes has shifted to snus and nicotine pouches, especially among younger adults, has been dramatic. In both Sweden and Norway, snus has historically been used by men, while in recent years has become increasingly appealing among women. In Denmark and Finland, there are historical ties to snus. Nicotine pouches is a relatively recent product category in Denmark, but growth has been rapid.
In European markets outside Scandinavia, smokeless tobacco traditionally has been consumed as a chewing tobacco product or as nasal snuff. Chew bags and tobacco bits are small product segments within Europe but with an established presence in certain countries. Although scientifically recognized as a safer alternative to cigarettes, tobacco products for oral use (such as snus) are banned within the EU (outside of Sweden) while cigarettes, chewing tobacco, nasal snuff and certain other smokeless tobacco products are allowed to be sold. In certain European countries, most particularly in central Europe and in the alpine regions, smokeless products enjoy greater use. In 2019, the ban on snus in Switzerland was lifted, and snus is now allowed to be sold on this market. Nicotine pouches have recently been launched in several European markets, including countries such as Austria, the Czech Republic, Germany, and the UK.
In the US, the dominant form of smokeless tobacco is fermented moist snuff. Moist snuff has its origins from products brought over by Scandinavian immigrants. Moist snuff has traditionally been consumed in a loose format, although consumption of moist snuff in pouch format has increased rapidly in recent years. Snus, which is pasteurized and not fermented, is a small and relatively recent product category. Nicotine pouches is a rapidly growing category with an increasing level of interest from industry players as well as consumers. Traditional US chewing tobacco consumption is in a long term state of decline but this category nevertheless remains a significant part of the US smokeless tobacco market. Smokeless tobacco is also available on the Canadian market.
Asia and Africa
Local variants of other oral and nasal smokeless tobacco products are consumed in relatively large volumes in certain countries. In Asia, local chewing products include products such as gutkha and zarda in India, and tobacco mixed with betel, in Indonesia for example. In North Africa, chemma is a widely used product. These types of products in Asia and Africa, often contain significantly higher levels of undesired compounds compared to snus.