Press release; May 18, 2008 CET

Borkum Riff, 40 years

Borkum RiffCurrent trends show that pipe tobacco consumers appreciate variation – they try new types, new flavors and are always interested in new experiences. One trend is the desire for natural tobacco flavor and, in order to satisfy the demand, Swedish Match has launched a new variety of Borkum Riff in 2007. The earlier fully flavored portfolio has been supplemented with Borkum Riff Genuine Pure Tobacco, a product with genuine flavor and the aroma of quality tobacco.