Key data, MSEK
|Key data, MSEK||2015||2014||2013|
|Operating profit from product areas1)||3,690||3,446||3,375|
|Operating margin from product areas, %1)||25.5||25.9||26.8|
|Operating margin, %2)||27.7||28.4||29.3|
|EBITDA from product areas1)||4,008||3,749||3,650|
|Profit for the year||2,803||2,626||2,711|
|Earnings per share, adjusted, basic, SEK3)||14.36||13.23||12,82|
|Earnings per share, basic, SEK||14.48||13.23||13.63|
|Dividend per share, SEK||20,004)||7.50||7,30|
1) Excluding larger one-time items and share of net profit in STG.
2) Including larger one-time items and share of net profit in STG. The full year 2015 includes only the first nine months of net profit in STG due to transition to a one quarter lag reporting. Swedish Match’s share of net profit in STG for the first nine months of 2015 includes an adjustment of 56 MSEK relating to 2014 due to a reassessment of useful lives of certain intangible and tangible assets.
3) Full year 2015 (excluding share of STG’s net profit for the fourth quarter 2015 due to changed reporting) is adjusted for a Swedish Match larger one-time item of negative 42 MSEK (negative 33 MSEK after tax) and the above-mentioned STG reassessment of useful lives.
Swedish Match operates in the three main product areas – Snus and moist snuff, Other tobacco products, and Lights. More than a third of total company sales and more than half of the operating profit come from the product area Snus and moist snuff.
Swedish Match has a market leading position in the Scandinavian snus market. In the US, Swedish Match is well positioned as the third largest snus and moist snuff company.
Swedish Match is a major player in the US market for mass market cigars and the largest manufacturer for chewing tobacco. Nearly all the products are sold exclusively on the US market.
Swedish Match is the market leader for matches in many markets throughout the world, with well known local brands. For lighters, the Cricket brand has strong market positions in many countries. Lights include matches, lighters and complementary products.
Main markets and brands
|Product area||Main markets||Main brands|
|Snus and moist snuff||Sweden||General, Göteborgs Rapé, Ettan, Grov, Catch, Kaliber, Kronan|
|Norway||General, Nick and Johnny, The LAB|
|US||Longhorn, Timber Wolf, General|
|Other tobacco products|
(cigars and chewing tobacco)
|US||Cigars: White Owl, Garcia y Vega, Game by Garcia y Vega|
Chewing tobacco: Red Man
(matches and lighters)
|Globally||Matches: Solstickan (Sweden), Swan (UK), Tres Estrellas (Spain), Feudor (France), Redheads (Australia), Fiat Lux (Brazil)|
|Snus and moist snuff||5,090|
|Other tobacco products||3,829|
1) Full year 2015
|Snus and moist snuff||2,071|
|Other tobacco products||1,554|
|The Dominican Republic||31|
Swedish Match organization consists of five operating units and the Corporate functions.