Social responsibility

Social responsibility comprises four areas in the Swedish Match sustainability model: ­supplier responsibility, consumer and market­place responsibility, community responsibility, and regulatory engagement.

For Swedish Match, social responsibility implies working conscientiously and responsibly in relation to the Company’s external stakeholders.

Value creation derived from working closely with external stakeholders can have direct positive benefits on the Group as well as to the stakeholders themselves. Swedish Match has chosen to structure its social responsibility communication towards stakeholder groups/areas external to the Company: suppliers, consumers and the marketplace, communities, as well as regulators and scientific bodies.

Key achievements 2015

  • Swedish Match donated funding to Gula båtarna (The yellow boats) to support the rescue boats and crews on the Greek coastal waters to save lives of people fleeing across the Mediterranean.
  • The US FDA issued orders allowing Swedish Match to market new tobacco products under the General snus brand through the premarket tobacco application (PMTA) pathway.
  • To prevent the underage use of tobacco, Swedish Match continued to work with retailers, distributors, and public officials with regard to increased awareness and communication.
  • Swedish Match further strengthened the GOTHIATEK® standard for snus.

Social responsibility organization

Issues with regard to social responsibility are managed across the Company’s operating units and Corporate functions. Employees working within the Swedish Match internal functions of human resources, legal, marketing and sales, public affairs, procurement, R&D, as well as supply chain are all involved in this work in addition to the Corporate Sustainability function. Community involvement projects are managed locally in the respective operating units. Dedicated resources are provided at the Corporate level to monitor and guide activities with regard to community involvement.