Community involvement

Swedish Match has a long history of social investments and community involvement, with most of the efforts originating at the local level.

The Company’s approach is to dedicate its community involvement efforts primarily for projects that have direct ties to local business operations and to the geographies in which they are present. These efforts include, among others, providing training and educational support or support for youth, the disabled, and people in need such as in the event of disasters.


In Sweden, for every product sold under the Solstickan brand, a portion of sales goes to The Solstickan Foundation. The foundation works for the benefit of children and the elderly. For more information, see The Solstickan Foundation.

The Snus and Match Museum in Stockholm was established in 1938. The museum is the custodian of an important part of Swedish industrial culture. Its extensive collections are cared for by Swedish Match. For more information, see The Snus & Match Museum.

The Company also supports Städa Sverige, an anti-littering campaign for a cleaner and safer Sweden.

Many of the Company’s employees in Sweden support the Chiredzi Orphanage in Zimbabwe by donating an amount of their salary each month. The orphanage was built by a former business partner in Zimbabwe and takes care of and provides education for children whose parents have died of AIDS. The Company encourages active participation and each year, Swedish Match employees visit the orphanage and report internally upon its progress.

The United States

In the US, charitable contributions are made to organizations primarily in those geographical areas where employees live and work. Community involvement is strongly encouraged and nearly all employees participate through donations, volunteer work, and other activities. For more information, see case studies Charitable contributions in the US and Wiregrass United Way.

The Dominican Republic

In the Dominican Republic, the Company continued its engagement with the local community. In 2012, Swedish Match helped the Company’s neighbors, a low income community with limited access to recreation activities, to renovate their basketball court and install lights to make the environment safer. The Company has continued its support by providing maintenance services. For more information, see case study Swedish Match helps neighbors.


In Brazil, the Company has continued its engagement in the Bom Menino project. The Bom Menino project is a skill building program that enables youths, aged 14 to 18 from low income families, to develop educational, employment, and social skills. For more information, see case study The “Bom Menino” project in Brazil.

The Philippines

In the Philippines, the Company supports the developing of talents from marginalized students. During an 18 month in-plant training program, scholars complete an electro mechanics technology training program. After completing the program, scholars are qualified for and have the opportunity to become full time employees as technicians at Swedish Match. For more information, see case study Developing talents from marginalized sectors.