Materiality analysis and matrix
A part of Swedish Match’s stakeholder dialogue is the sustainability stakeholder survey. The purpose of the survey is to consider the views of the Company’s stakeholders and to examine whether the Company is focusing on sustainability activities that are material to them.
The majority of the sustainability issues included in the survey have been chosen in accordance with the GRI framework, while a few additional issues have been added based on further internal considerations.
The materiality analysis gives insight into which sustainability issues are material for Swedish Match. The most recent analysis is based on the stakeholder survey in 2013 which included approximately 250 internal and external respondents from prioritized stakeholder groups in Scandinavia and the US. Following the survey results, the internal Corporate Sustainability team at Swedish Match made its own assessment of which sustainability issues to select for reporting as well as target and activity setting.
Material issues are those ranking high on both importance and impact (refer to the upper right square in the materiality matrix). These issues are the ones that Swedish Match prioritizes when reporting and communicating on sustainability. Issues ranking high on either importance or impact are also considered to be important for reporting purposes.
Results for 2013 are very similar to those in previous surveys. In most cases, the results illustrate that there is a high correlation between importance and impact assessment, i.e. issues that stakeholders deem to be important are also deemed by Swedish Match to have a high impact on the Company’s operations.
In 2015, a new sustainability stakeholder survey was conducted. The results from the survey are used as Swedish Match is in the midst of a transition from reporting according to the Global Reporting Initiative (GRI) G3 guidelines toward reporting in a manner that is based on GRI G4. One aim of this new reporting is to provide more in depth information for those areas that the Company considers to be of greater importance, and a clearly defined strategic direction and approach.