ArticleMay 18, 2008
Borkum Riff, 40 years
Borkum Riff is one of the largest brands in the pipe tobacco product category. It has a very strong position and is sold worldwide. Since its first launch, no less than 16 new flavor varieties have been introduced.
Current trends show that pipe tobacco consumers appreciate variation – they try new types, new flavors and are always interested in new experiences. One trend is the desire for natural tobacco flavor and, in order to satisfy the demand, Swedish Match has launched a new variety of Borkum Riff in 2007. The earlier fully flavored portfolio has been supplemented with Borkum Riff Genuine Pure Tobacco, a product with genuine flavor and the aroma of quality tobacco.