Unique quality
The production process for Swedish snus differs from the processes used in other countries. This is partly due to the fact that Swedish snus falls under the Food Act, which means that the additives used are approved for use in food and that a high standard of hygiene is maintained. In addition, Swedish Match has also developed its own quality standard, GothiaTek®.
GothiaTek and Swedish snus
Swedish snus is a product that differs substantially from most other smokeless tobacco products. To guarantee this unique quality, Swedish Match has developed a quality standard for snus products. The standard, named GothiaTek®, provides a guarantee assuring the consumer that all Swedish Match products undergo controls and maintain the highest quality throughout all the stages from tobacco plant to consumer.
GothiaTek® is the result of the successful implementation of decades of research on Swedish snus research that has led to a unique production process, unique products and scientific research reports that are unique within the world of tobacco. The standard imposes stringent requirements on production methods and defines the highest permitted content levels of the harmful substances that are naturally present in the tobacco plant.
For you as a consumer, GothiaTek® is not only a quality standard but also a promise that the production of Swedish Matchs snus is always based on the latest available knowledge regarding the choice of raw materials and production methods.
GothiaTek® is a quality standard that was developed and is owned by Swedish Match. If you are interested in reading more about GothiaTek® and Swedish snus, we recommend a visit to our GothiaTek® website.