In time for the rain and harsh weather of autumn, the Catch Collection is introducing its final flavor for the year, Ease, with a combination of spicy warm ginger and fresh orange.
The flavors in Catch Collection are only available for a limited period of time. Mellow, with a rhubarb flavor, was introduced earlier this year followed by Glow, with a taste of elder and lime. Now it’s time to add the final flavor to the pallet, the orange and ginger of Ease.
“Ease is an interesting combination of summer flavors and warm aromas that are ideal now that autumn is making its presence felt,” says Mediha Budak Gustafsson, Brand Manager Catch.
Catch Collection Ease has a mild tobacco character, with a distinct hint of ginger and orange. It will be available in stores from August. The portion pouches are in mini format and a can contains about 20 pouches and costs approximately SEK 30.
www.catchcollection.se
For further information, please contact:
Niklas Trieb, Manager Media Relations & PR, Swedish Match Tel: +46 8 658 03 56, Mobile: +46 703 53 38 94, E-mail: niklas.trieb@swedishmatch.com
High resolution product images are available here:
http://imagebank.swedishmatch.com
Swedish Match develops, manufactures and sells market-leading brands in smokefree products, cigars and lighter products. The Group’s products are sold across the globe, with production units in ten countries. Rolling 12-month sales up to June 30, 2010 totaled 14,134 MSEK. The share is listed on NASDAQ OMX Stockholm (SWMA).