Chewing tobacco
Fishing, hunting, the great outdoors, and Red Man chewing tobacco. For over one hundred years this typically American product has been enjoyed as part of an outdoor and country lifestyle. Chewing tobacco is particularly popular in the southern US, where Red Man is one of the best known and enjoyed brands.
The category is significant, but declining, as consumers choose to leave the segment, some moving to moist snuff.
Operational highlights 2007:
- Continued market share gains in the US.
- Sales down 2 percent in local currency.
- Operating profit up 1 percent in local currency.
Main brands:
Red Man, Southern Pride, Granger Select
Main markets:
the US
Production units:
the US
Outlook
Consumption is expected to continue declining in the US near the historical level of 58 percent. Swedish Match will focus on high product quality and effective market communication. The product area is expected to generate a continued strong cash flow.