Chewing tobacco
For over one hundred years, Red Man chewing tobacco has satisfied American consumers with great taste and outstanding quality.
Red Man goes great together with outdoor activities, such as fishing and hunting. Now in its second century, Red Man continues to be the best selling chewing tobacco brand in the US.
Operational highlights 2009:
- Operating profit up 7 percent in local currency
- Volume market share stable at 45 percent
- Production of products including contract manufacturing supplies more than 60 percent of the US market
Main brands:
Red Man, Red Man Golden Blend, Southern Pride, J.D.’s Blend, Red Man Silver Blend, Granger Select
Main markets:
the US
Production units:
the US
Outlook
Consumption is expected to continue declining in the US near the historical levels of 5–10 percent. Swedish Match will focus on high product quality and effective market communication. The Group will continue its emphasis on cost control.