Chewing tobacco
For chewing tobacco consumers, Red Man is synonymous with the good life – fishing, hunting, and the great outdoors.
With over a century of tradition, Red Man continues to be the best selling chewing tobacco brand in the US.
Operational highlights 2008:
- Operating profit up 8 percent in local currency
- Continued market share gains in the US, reaching 46 percent
- Agreement reached to supply National Tobacco with products from 2009
Main brands:
US: Red Man, Southern Pride, Granger Select
Main markets:
the US
Production units:
the US
Outlook
Consumption is expected to continue declining in the US near the historical level of 5–10 percent. Swedish Match will focus on high product quality and effective market communication.
The Company will continue its emphasis on cost control, and in 2009 will begin producing chewing tobacco for National Tobacco which will address production efficiency in a declining market.