Snus and snuff
Swedish Match is the market leader of snus in Scandinavia, where snus is enjoyed by men and women in all situations throughout the day.
In the US, Swedish Match continues to build its presence in the growing moist snuff market with growth in both volume and market share, while offering new smokefree products, like snus, as these markets develop. Outside Scandinavia and the US, the Group pursues smokefree growth opportunities through its joint venture with Philip Morris International. The Group has a strong brand portfolio as well as sales and distribution strengths.
Operational highlights 2009:
- Scandinavia snus shipment volumes up 6 percent
- US moist snuff shipment volumes up 7 percent
- A joint venture with Philip Morris International has been put in place in order to more effectively market smokefree products outside Scandinavia and the US
Main brands:
Scandinavia: General, Ettan, Grovsnus, Göteborgs Rapé, Catch, Kronan
US: Timber Wolf, Red Man, Longhorn
Main markets:
Sweden, Norway, the US
Production units:
Sweden, the US
Outlook
The Group will continue to build on its strengths in itsendeavours to be the global smokefree leader. With continued product innovation, a commitment to being the most valued partner to our customers, and a company culture dedicated to making sure that Swedish Match brands are the preferred choice by consumers, the Group will be well positioned to maintain its leadership positions.
Public smoking bans, heightened understanding of the concept of harm reduction, new and innovative products, and increased industry activity should support further market growth of the snus and snuff product segments wherever these products are available.
Continued volume growth in the US moist snuff market is expected, and the US snus market is expected to experience a great deal of activity, often on a test market basis, but also from more widely distributed products in many parts of the country. Swedish Match is well positioned in the lower priced segments of the US moist snuff market – segments which are expected to grow faster than the overall US snuff market.
The Group will work to expand its footprint beyond the US and Scandinavia through its joint venture with Philip Morris International, and will also work to continually strengthen its position within its core markets. As a global leader in smokefree products, the Group can drive change and continue growth in a new and changing competitive landscape.