Strategies
Swedish Match's main strategies are aimed at achieving solid and sustainably profitable operations that generate satisfied consumers and value to shareholders.
The strategy of Swedish Match is to:
- Position the Company as the global smokefree leader
- Leverage our unique heritage, technological lead, talented organization and strong brand portfolio globally
- Pursue growth opportunities on a global basis through SMPM International
- Be the preferred choice by consumers
- Be the most valued partner to the trade
- Remain the industry authority for regulators and opinion makers
- Leverage strong platforms to maximize long term profitability in Other tobacco products
- Drive profitable growth in US mass market cigars through consumer driven innovation and strong sales execution
- Capitalize on leading position in the chewing tobacco category and
continuously drive productivity improvements
- Continue to focus on operational excellence and profitability in Lights
- Strong market positions
- Efficient supply chain
- Realize the potential of STG through active ownership
- Decisively pursue synergy opportunities
- Leverage brand portfolio and scale to drive profitable growth
The Group shall enhance its competitiveness through renewal of the brand portfolio, continuous improvements to productivity and a constant focus on structural measures.
Long-term growth will be prioritized. Growth will primarily be organic. Brand-building and product broadening are cornerstones in the Group’s efforts to achieve organic growth.
The Group’s financial position shall be optimized based on balancing the Group’s operational and financial needs and the desire to create value for shareholders. This will involve working actively to make the balance sheet more efficient, maximize the return on capital employed and generous transfers of surplus funds to shareholders.
Swedish Match shall practice sound risk management based on a high standard of corporate governance.
Page updated Oct 4, 2010