Strategies
Swedish Match's main strategies are aimed at achieving solid and sustainably profitable operations that generate satisfied consumers and value to shareholders.
Basis for the strategic direction is:
- To build on the Company's strengths and position the Company as the smokefree leader, not only in Scandinavia, but also on a global scale.
- To develop the cigar business to be the best in class. With a focus on consumers and customers, the Company should improve profitability.
- The lights and pipe tobacco businesses should continue to focus on operational excellence and profitability.
The Group shall enhance its competitiveness through renewal of the brand portfolio, continuous improvements to productivity and a constant focus on structural measures.
Long-term growth will be prioritized. It is intended that growth will primarily be organic, supplemented by selected acquisitions. Brand-building and product broadening are cornerstones in the Group’s efforts to achieve organic growth.
The Group’s financial position shall be optimized based on balancing the Group’s operational and financial needs and the need to create value for shareholders. This will involve working actively to make the balance sheet more efficient, maximize the return on capital employed and generous transfers of surplus funds to shareholders.
Swedish Match shall practice sound risk management based on a high standard of corporate governance.