Strategies
Swedish Match's main strategies are aimed at achieving solid and sustainably profitable operations that generate satisfied consumers and value to shareholders.
The Group shall enhance its competitiveness through renewal of the brand portfolio, continuous improvements to productivity and a constant focus on structural measures.
Long-term growth will be prioritized. It is intended that growth will primarily be organic, supplemented by selected acquisitions. Brand-building and product broadening are cornerstones in the Group’s efforts to achieve organic growth.
The Group’s financial position shall be optimized based on balancing the Group’s operational and financial needs and the need to create value for shareholders. This will involve working actively to make the balance sheet more efficient, maximize the return on capital employed and generous transfers of surplus funds to shareholders.
Swedish Match shall practice sound risk management based on a high standard of corporate governance.