The Group vision and strategy
Swedish Match’s vision is to be the global smokefree leader. The Company will continue to leverage the strengths of its operations and product areas to help to achieve that vision. With its strong platforms, not only in Snus and snuff, but also in Other tobacco products, and Lights, the Company is able to pool its talent and resources to explore new market opportunities, develop new product concepts, and expand its geographic footprint. Further support in achieving the vision comes from the Company’s partnerships, such as the joint venture, SMPM International, and resources generated from the 49 percent ownership of Scandinavian Tobacco Group (STG). Read more about Swedish Match's vision and strategies.
Swedish Match operates in the three main product areas – Snus and snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches and lighters). Well known brands include General snus, Longhorn moist snuff, White Owl cigars, Red Man chewing tobacco, Fiat Lux matches, and Cricket lighters.
On July 2, 2009, Swedish Match AB announced the agreement to sell its South African operations, Swedish Match South Africa (Proprietary) Limited, and the transaction was subsequently closed in September. Following this announcement, Swedish Match South African operations are reported as discontinued operations.
On October 1, 2010, Swedish Match contributed its cigar and pipe tobacco businesses, with the exception of it US mass market cigars and its minority share in Arnold André, to form the new Scandinavian Tobacco Group (STG). STG is 49 percent owned by Swedish Match.
- Snus and snuff - Swedish Match has a market leading position in the Scandinavian snus market. In the US, Swedish Match is well positioned as the third largest snus and moist snuff company. The Company also has a 50/50 joint venture with Philip Morris International to explore and develop new markets for snus outside of Scandinavia and the US. Production units are located in Sweden (snus) and the US (moist snuff). Read more about Snus and snuff.
- Other tobacco products - Swedish Match is a major player in the US market for cigars, and the largest manufacturer in the US for chewing tobacco. Nearly all the products are sold exclusively on the US market. Production takes place in the US (cigars and chewing tobacco) and in the Dominican Republic (cigars). Read more about Other tobacco products.
- Lights - Swedish Match is the market leader for matches in many markets throughout the world, with well known local brands. For lighters, the Cricket brand has strong market positions in a large number of countries, most notably in parts of Europe and Asia. Production of matches takes place in Sweden and Brazil, and of lighters in the Philippines, the Netherlands, and Brazil. Read more about Lights.
The Group sells products across the globe, with production units in six countries. More than a third of total company sales and more than half of the operating profit come from the product area Snus and snuff.
2012 sales and operating profit
The Swedish Match head office, where the CEO and Group staff functions are based, is located in Stockholm. The organizational structure is divided among the following units: Smokefree Products Division, Scandinavia Division, US Division, Lights International, Lights Latin America, and Swedish Match Distribution AB. The average number of employees in the Group during 2012 was 3,848. Read more about our organization.
President and CEO
Lars Dahlgren is President and Chief Executive Officer of Swedish Match AB since 2008. Read more about the Management.
Chairman of the Board
Conny Karlsson is Chairman of the Board. He is a Board member since 2006. Read more about the Board.
The Company has been listed on NASDAQ OMX Stockholm (SWMA) since May 1996.
As per December 31, 2012, Swedish Match had 206,000,000 shares outstanding divided among 51,244 shareholders, including shares held by Swedish Match. The ten largest shareholders accounted for 22.4 percent of the shares. Read more about share holdings.
Swedish Match in figures
Financial information is available in the financial tables.