GothiaTek®
Our quality standard
Swedish snus differs substantially from most other smokefree tobacco products worldwide. The manufacturing falls under the Swedish Food Act and additives used are approved for use in food. In addition, Swedish Match has also developed its own quality standard, GothiaTek®.
Swedish Match’s quality standard for Swedish snus, GothiaTek®, is the result of the successful implementation of many years of research and development. This has led to a unique production process and unique products.
The Swedish Match quality standard GothiaTek® provides a guarantee assuring the consumer that all Swedish Match products undergo controls and maintain the highest quality throughout all the stages from tobacco plant to consumer:
- Requirements on maximum permitted levels of suspected harmful elements that occur naturally in tobacco.
- Requirements on raw material.
- Requirements on the manufacturing process.
- Requirements on qualified product information to consumers.
Our ambition is to continuously reduce or eliminate alleged harmful components in Swedish snus and to increase the knowledge about our snus products and its impact on users. Therefore we support independent research and our own research and development work is directed at continual improvement of our products. We also wish to cooperate with legislators and authorities about our products so that legislation and regulations shall be based on all available knowledge.
GothiaTek® shall for consumers be not only a standard but also a symbol for trust in our ambition always to use production methods that are based on the best available knowledge regarding selection of raw materials and manufacturing practices.
FACTS
GothiaTek® is a quality standard developed and owned by Swedish Match.
Swedish snus is a moist to semi-moist, ground, oral tobacco product which is used behind the upper lip. Swedish snus exists in two packaging formats, loose and portion packed. Both forms exist in different flavors. Swedish snus is made from selected, mainly air-cured tobaccos, water, salt and flavour additives. Swedish snus is pasteurised in a proprietary heat treatment process which satisfies the hygienic requirements of the Swedish Food Act. Swedish snus has a tradition of almost 200 years in Sweden.
Which are the ingredients in Swedish snus? Read more here.