Every day, approximately five million boxes of matches are produced by Swedish Match, which correspond to about 250 million matches. If the boxes were stacked, one minute’s production would form a pillar higher than the Eiffel Tower in Paris. If the boxes were lined up on the E4 highway, one day’s production would stretch from Jönköping to Stockholm. The total length of the sticks would reach Australia.
Only 3 percent of the production is reserved for the Swedish market. The remainder is exported. This means that Swedes consume nearly 60,000 boxes per day, which corresponds to 3.5 million matches.
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