Swedish Match is a major player in the US market for cigars, and the largest manufacturer in the US for chewing tobacco. Nearly all the products are sold exclusively on the US market.
Swedish Match has over the past several years experienced rapid growth in both volumes and sales for cigars. Swedish Match maintains a leadership position in chewing tobacco, with solid performance in a declining product category.
Cigars: White Owl, Garcia y Vega, Game by Garcia y Vega
Chewing tobacco: Red Man
Main markets: the US
Production units: the US, the Dominican Republic
Sales for the product area for 2012 increased by 11 percent to 2,661 MSEK (2,388), and operating profit increased by 11 percent to 1,161 MSEK (1,049). In local currency terms, sales grew by 7 percent.
In the US, cigars experienced significant sales and volume growth, while for chewing tobacco sales remained flat. The operating margin for the product area was 43.6 percent (44.0).
See financial tables by product area for more financial information.