Product area strategies

Snus and snuff

Swedish Match will continue to endeavor to be the global smokefree leader. Success will derive from building on a strong brand portfolio, technological leadership, a unique Swedish heritage, and market leadership in Scandinavia – the world’s largest snus market – as well as from its strong position in the growing US moist snuff market. Through the use of its own outstanding sales organizations and those of its joint venture partner, the Group will pursue organic growth opportunities both within and outside the home markets in Scandinavia and the US. Swedish Match strives to be the preferred choice of consumers of smokefree products, the most valued partner to retailers and distributors, and the industry authority to regulators and opinion makers with regard to snus and snuff.

The Swedish Match strength in smokefree products has as its foundation in a portfolio of well established brands in combination with deep consumer insight, which enables the Group to expand its geographic reach. Swedish Match will continue to innovate and develop new and improved products while leveraging its brand strength in order to meet the ever changing desires of the market.

Other tobacco products

US mass market cigars

Swedish Match has built a strong foundation for its US mass market cigar business from investments in brands and product assortment and a keen understanding of consumer and trade demands. As with all tobacco products, cigars face a continually changing market environment influenced by smoking bans, tax increases and other regulatory restrictions. This requires rapid and well executed adaptations to the dynamic environment. Swedish Match will continue to work to develop its mass market cigar business, achieving operative improvements, and exploiting synergies to drive profitable growth, while delivering outstanding products and innovations to customers and consumers.

Chewing tobacco

Chewing tobacco holds a unique position in the Swedish Match portfolio as a genuine American product. With its market leading position, efficient production, well known and trusted brands, and category leadership toward both consumers and retailers, the Group is able to leverage its strengths in a declining category to sustain profits over time. Swedish Match strives to be the preferred choice of consumers of its chewing products, while being the most valued partner to retailers and distributors. Swedish Match will continue to focus on high product quality while maintaining emphasis on tight cost control, working to defend its market share and market leading position.

Lights

With its portfolio of well known brands and strong market positions, Swedish Match works for ongoing operational excellence in its lights businesses. The Group is committed to maintaining and improving its already efficient manufacturing operations and to tightly manage its supply chain in order to maintain solid levels of profitability, while providing consumers with the quality products they demand.