Our history
Swedish Match: Delivering a Smoke-Free Future
Swedish Match—an affiliate of Philip Morris International (PMI)—has been a leader in the tobacco industry for more than 200 years and is working to deliver a smoke-free Nordics by 2035.
Our Nordic region employs 1,600 people in Sweden, Denmark, Finland, and Norway, including in production facilities, retail stores, and the Swedish Match innovation center and museum in Stockholm.
PMI is a leading international tobacco company that is actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside the tobacco and nicotine sector. Since 2008, the company has invested USD 12.5 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of preclinical systems toxicology, clinical and behavioral research, and post-market studies. In 2022, PMI acquired Swedish Match, creating a global smoke-free champion. The U.S. Food and Drug Administration has authorized versions of PMI’s heated tobacco products and Swedish Match’s snus products as modified risk tobacco products.
As of December 31, 2023, PMI’s smoke-free products were available for sale in 84 markets. Smoke-free products accounted for approximately 37 percent of PMI’s total full-year 2023 net revenues, and the Nordics was an important contributor to that.
For more information, please also visit www.pmi.com, and www.pmiscience.com.
