Our business

Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General snus and Cricket lighters.

Swedish Match’s products and brands are reported within the following product segments: Snus and moist snuff, Other tobacco products, and Lights.

Production is located in seven countries, with sales concentrated in Scandinavia and the US. More than a third of total sales and more than half of the operating profit come from Snus and moist snuff.

Market positions


Sales and operating profit by product segment