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Swedish Match
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SWMA 452.80 SEK -0.3%
Feb 19, 2019 5:29 PM CET
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FAQ

We receive many questions about various topics. Here you will find a selection of the most frequently asked questions.

Can Swedish snus be purchased directly from you?

Yes, you can order the entire Swedish Match full snus range via the Company's e-commerce service, www.swedishmatch.se if you are a resident of Sweden, and via www.swedishmatch.ch if you are a resident of Switzerland.

Go to swedishmatch.ch

How much nicotine does Swedish snus contain?

Nicotine content for each snus product is specified on the Company's e-commerce websites, www.swedishmatch.se and www.swedishmatch.ch.

Go to swedishmatch.ch

When are dividends paid out?

Ordinary dividends have been paid annually since listing on the stock exchange. See the page Dividend information. An ordinary dividend is normally executed within two weeks after the Annual General Meeting has been held through Euroclear Sweden AB.

Search FAQ

Smokeless products

What are smokeless products?

On the global tobacco market, smokeless tobacco is a small but growing category compared to cigarettes and is consumed in many parts of the world in different types and formats. Smokeless tobacco products primarily include Swedish snus, American moist snuff, various forms of chewing tobacco, as well as niche products such as disolvables and nasal tobacco. In certain markets there are alternatives to traditional smokeless tobacco products, such as nicotine pouches without tobacco.

Does Swedish Match produce smokeless products without tobacco?

Yes, Swedish Match produces smokeless products without tobacco in both nicotine containing (such as ZYN) and non-nicotine varieties (such as Onico).

Snus and moist snuff

What are smokeless tobacco products?

Smokeless tobacco products are found worldwide and there is considerable variation. Taste and aroma are primarily determined by the choice of tobacco, cultivation climate as well as drying and manufacturing methods, but also by essences and flavors.

Smokeless tobacco products can be divided into three categories:
1. Oral snuff – such as snus and moist snuff
2. Nasal snuff
3. Chewing tobacco

Oral snuff:
Consists of ground or grated tobacco, salt and water. The category can be divided into three sub-categories, modern Swedish snus, traditional American moist snuff and other oral snuff.

Modern Swedish snus – is world unique and manufactured in a completely closed, hygienic and highly technological process that was developed by Swedish Match. It consists of air-dried ground tobacco, water, salt, flavoring and taste additives and is pasteurized in a heat-treatment process, which produces very low levels of harmful substances. Since our Swedish snus is classed as food, it must be stored in a cold place. Swedish snus is placed under the upper lip.

Traditional American moist snuff – is made from grated or ground tobacco and is placed under the lower lip. The American moist snuff is fermented, which means that it matures at room temperature.

Other oral snuff - In various places in the world, there are local variations of moist oral snuff. They are frequently strong and mixed with different ingredients, which make them very different from the Swedish snus and American moist snuff.

Nasal snuff:
The nasal snuff that is primarily available is a dry, strongly aromatic ground tobacco powder that is inhaled into the nasal cavity and is used in certain parts of Europe.

Chewing tobacco:
Chewing tobacco can be divided up into American chewing tobacco, local chewing tobacco products sold in various markets and a modernized chewing tobacco product under the category name chew bags, mainly sold in Europe.
Traditional chewing tobacco comprises coarsely chopped or cut tobacco consumed as bulging wads in the cheek or as pressed and sometimes twisted strands, known as pigtails, plugs or twists, that are either put under the lip or in the cheek.
Chew bags consist of cut tobacco packaged in chewing portions. The product is consumed by chewing lightly to release flavor and nicotine, and is placed under the lip when not being chewed.

As a consumer, how do I contact Swedish Match with regard to Swedish snus?

For more information, please contact Swedish Match, Consumer contact in Sweden:

Telephone number:
Sweden: 0200-113 114 (toll free)
Norway: 800 800 89 (toll free)
From other countries: +46 8 658 01 00

Email: konsumentkontakt@swedishmatch.com

If you have a complaint and in order for us to analyze the snus and confirm the reason for the irregularity, we would like you to send the entire can with remaining content to us. Please enclose name, address, telephone number and reason for complaint and state whether you are over the age of 18 and we will reimburse you, https://www.swedishmatch.se/kundservice/reklamation/reklamera-portionssnus/.

Swedish Match
Consumer contact, Complaints
BOX 77
SE-401 21 Gothenburg
Sweden

In the US, our snus packaging contains a consumer contact phone number and mailing address.

How is moist snuff produced?

Moist snuff is manufactured from aged dark air cured and dark fired tobacco blended to give the desired flavor, texture, and body to the product. This tobacco blend is cut to size, either fine cut or long cut, brined and then fermented. After the fermentation is complete the product has the final flavorings added and is packaged in loose form or in portion pouches for distribution and sales.

How is moist snuff used?

A portion of the product is placed behind the lower lip - and is held there and the nicotine is extracted and taken up by the tissues inside the mouth. Occasionally, the product is moved to renew the flavor and refresh the surface for nicotine extraction.

How should moist snuff be stored?

Moist snuff should be stored in a cool dry place. It should be stored away from heat sources to avoid discoloration of packaging. Avoid storage temperatures above 130 degrees Fahrenheit (55 degrees Celsius) as this will cause package and product degradation.

As a consumer, how do I contact Swedish Match with regard to moist snuff?

Our moist snuff packaging contains a consumer contact phone number and mailing address.

To register a complaint or express any comment regarding the product please refer to the following information:

Swedish Match US Division
Two James Center
1021 East Cary Street, Suite 1600
Richmond, VA 23219
United States

Phone: +1 804 787 5100
E-mail: info@smna.com

The information that you will need to provide are your name, address, phone number, description of the problem or comment, product name and code date. If product is available for return, you will be provided shipping material and instructions to return any unused product for further analysis. This will allow a thorough and rapid evaluation of your concern.

Which products are sold in the different markets?

Swedish Match’s moist snuff products are sold throughout the US. Moist snuff may be purchased in certain other countries but it is not legal to sell it in the EU due to the ban.

What is GOTHIATEK®?

GOTHIATEK® is Swedish Match’s own quality standard for Swedish snus, which we created due to lack of international standards for smokeless tobacco products. The name is trademark protected.

The standard imposes stringent requirements on products and manufacturing aimed at ensuring a high and lasting quality. The standard also means that we have very low content of harmful substances. Read more about  GOTHIATEK®.

What does Swedish snus contain?

Swedish snus is manufactured from selected tobacco varieties, various salts, flavoring and moisture-preserving substances. In Sweden, snus is classed as food. Only food-approved ingredients are used in snus and the manufacturing occurs in premises that are hygienically suitable for food production.

Swedish snus includes mainly the following ingredients:

  • Cooking salt – gives taste and has a preserving effect
  • Sodium carbonate – a basic pH-regulating agent that transforms into bicarbonate in snus. 
  • Food-approved moisture-preserving substances such as glycerol and propylene glycol 
  • Flavoring – gives the various brands their specific character.

How many people use Swedish snus?

There are over one million Swedes who use snus regularly. Of these, about 80 percent are men and 20 percent women. That’s about 26 percent of all adult males and 6 percent of adult women in Sweden are regular snus consumers.

Why is there an age limit for Swedish snus?

Swedish Match has an Under 18 No Nicotine policy which firmly states that all tobacco products shall only be sold to adults of legal tobacco age in each market, and who are 18 years of age or over.

What is moist snuff?

Moist snuff is a form of oral tobacco, primarily used in the US. It is commonly marketed in loose or pouch form. While Swedish snus is pasteurized and put under the upper lip, American moist snuff is a fermented product and is usually placed under the lower lip.

What types of tobacco are most common in moist snuff?

The most commonly used tobacco in moist snuff products are air cured and dark fired tobaccos.

Is the grinding degree/grain size significant to the taste?

Swedish Match grinds tobacco meal into three different grain sizes - coarse, intermediate and fine. The finer the tobacco, the easier it is to form a pinch. The grain size also affects the taste and nicotine absorption. Large particles in the snus provide more taste and quicker nicotine absorption.

Which flavoring does Swedish snus contain?

We add a variety of flavors and aromas to snus, like licorice, lemon oil, and rose oil. These are all approved food additives by the Swedish National Food Administration (like the USFDA) and follow the Swedish Match Ingredients Policy. However, the exact recipes are business secrets, of course.

Can Swedish snus be purchased directly from you?

Yes, you can order the entire Swedish Match full snus range via the Company's e-commerce service, www.swedishmatch.se if you are a resident of Sweden, and via www.swedishmatch.ch if you are a resident of Switzerland.

What is the best way to store Swedish snus?

Snus is perishable and must be stored in a refrigerator for best shelf life. When stored correctly, the shelf life for moist loose snus is 14 weeks, for moist portion-packed snus 20 weeks and for the dry assortments30 weeks. For longer storage, we would recommend freezing, which is excellent up to one year. Then, we recommend that the cans be vacuum-packed in airtight freezer bags. Snus in cardboard cans should be thawed in the refrigerator so that the condensation does not undo the glued seams in the cardboard can or the label on the outside of the can.

How long has moist snuff been available in the US?

Moist snuff has been used in the US for a long time the first use of moist oral snuff is difficult to determine. A probable explanation is that the many Swedish immigrants brought the snus tradition with them to the US during the 19th century. American moist snuff has been produced and sold in the US since the early 19th century.

What types of ingredients are used in the manufacturing of moist snuff?

Moist snuff typically has salts added to flavor the product and to control the water activity. In addition, various flavorings are added to achieve the desired taste. All of the components used by Swedish Match are approved for use in food.

Where can I find out more about snus and health?

For more information about snus and health, please refer to the section on our website www.swedishmatch.com/Snus-and-health/.

Where is Swedish Match’s Swedish snus manufactured?

We manufacture Swedish snus in Gothenburg and Kungälv, north of Gothenburg.

Which material is used for the pouches in portion-packed snus?

The material used for the portion pouches, according to GOTHIATEK®, is the same as used for paper teabags and is made up of cellulose fibers. The paper is approved for use with food by the FDA (Food and Drug Administration). The binding agent used in our paper pouches is actually a business secret of our suppliers. However, we do know that this binding agent has no animalic additives.

How long does the nicotine from a pouch of Swedish snus last?

Precisely how long it would take to extract all the nicotine from a pouch is impossible to say, however, studies have shown that between 20 to 40 percent disappears after a half-hour.

How and who decides the consumer price for Swedish snus and why does it vary?

Manufacturers are not allowed to give any price recommendations for trading, which in turn means that it is the individual retailer who decides the consumer prices. This is also the explanation to possible price variations between different stores and chains.

Can Swedish snus be frozen?

Freezing snus is just fine up to about one year, preferably wrapped in airtight freezing bags to ensure the snus doesn’t dry out. If you have loose snus in paper cans, you should remember to thaw the cans in the refrigerator to avoid condensation forming on the can (this can dissolve the glued edges of the can or label). However, it is best to store snus in the refrigerator.

How is Swedish snus manufactured?

Swedish Match manufactures Swedish snus according to GOTHIATEK® our quality standard for Swedish snus. The standard imposes stringent requirements on products and manufacturing aimed at ensuring a high and lasting quality.

In order to achieve our high quality demands, we use only quality tobacco, specially selected for its aroma and taste properties and chemical composition, in which we strive for as low levels of harmful substances as possible. We operate research cultivations in several countries aimed at cultivating the best possible tobacco raw material. Important characteristics such as processing capabilities, chemical structures and tastes, vary depending on seed types, cultivation locations and climate, the position of the leaves on the plant, cultivation processes and drying methods. The tobacco is analyzed more than five times during the manufacturing process to ensure our high quality demand and chemical composition. 

The manufacture of Swedish snus in accordance with GOTHIATEK® comprise three primary moments, grinding, preparation and packing.

  • The dried tobacco leaves are ground into tobacco meal. The grinding grade or grain size varies depending on the snus brand. One tobacco recipe may contain as many as 30 different types of tobacco grades, which is the name for raw tobacco based on type, country of origin and the position of the leaves on the plant.
  • During preparation, tobacco meal is mixed with salt and water. The salt is added for the flavor but also to extend the keeping qualities of the snus. After which, the snus mixture goes through a heat treatment, a pasteurization aimed at neutralizing microorganisms and give the snus a longer shelf life. This is traditionally known as sweating. The process is completely sealed and the quality control is rigorous. 

The mixture is then cooled and other ingredients such as flavoring are added.
Finally the snus is packed into cans after the portion-packed snus is filled into portion pouches and the adequate moisture grade is assured.

How much nicotine does Swedish snus contain?

Nicotine content for each snus product is specified on the Company's e-commerce websites, www.swedishmatch.se and www.swedishmatch.ch.

How does a snus user absorb nicotine?

The nicotine from snus is transferred to the blood via the oral mucous membrane, which occurs slower compared with cigarette smoking, where the nicotine is absorbed in the lungs. The difference in nicotine absorption is due to the snus being basic and cigarette smoke is acidic.

Can dried Swedish snus be remoistened?

Whenever the snus has dried out, it has been stored against our recommendations. And, the taste and aromas characteristics have changed irrevocably, so you can’t re-moisturize the product. It’s always best to store it properly in the refrigerator from the start so prevent the snus getting dry.

Why are Swedish snus cans round and not square?

At the beginning, snus was placed in paper packets or in oval cans. When the cans were developed in the middle of the 1960s, the current can was created, and it was purely a design matter. Snus and Match Museum (Snus- och Tändsticksmuseum) at Skansen in Stockholm has previously oval cardboard boxes. For more information please contact The Snus and Match Museum at +46-8-4428026.

How much does the average consumer use in Sweden?

The average snus user consumes approximately 4.1 cans per week, but there are large individual variations.

Do you manufacture Swedish snus in accordance with GOTHIATEK® for the US market?

Swedish Match manufactures its Swedish snus in accordance with GOTHIATEK® standard for the US out of its factories in Sweden. Information about General snus in the US can be found at generalsnus.com. 

What happens to Swedish snus that becomes old?

Most often old snus just dries out and looses much of its aroma and flavor. There is a very small risk that it will start to mold. Snus is not normally unhealthy when it gets too old but still, just like any food, if it smells bad, don’t use it.

We always label the snus cans with a ‘Best before’ date. When you keep it refrigerated, snus will usually stay fresh much longer than that date.

Why are the Swedish portion-packed snus packed in plastic cans and the loose snus in cardboard cans?

The cardboard cans are the original, traditional snus packing. Today, it is manufactured of recycled paper and used for loose snus. Since portion-packed snus is more sensitive to drying out than loose snus, it requires a tighter can. This is why portion-packed snus is packed in a plastic can.

In which countries is Swedish snus in accordance with GOTHIATEK® available?

Swedish snus in accordance with GOTHIATEK® is available in Sweden, Norway, the US, among other markets.

What types of plastic are used in the packing for Swedish snus?

All plastic cans and plastic lids for both Swedish snus and American moist snuff are made from polypropylene. Rolls of cans are mostly shrink-wrapped in polyethylene. At complete combustion, only carbon dioxide and water remain from these plastics. All coloring agents in the plastic are approved for food packaging. The plastic cans and plastic lids are therefore recyclable, #5.

Why is Swedish snus not available in the EU since it is available in Sweden?

Due to the EU snus trade ban, which was introduced in 1993, Swedish snus is not allowed to be sold in the EU, with the exception of Sweden. In Sweden’s negotiations regarding membership, a permanent exemption was granted from the ban. A corresponding exemption was granted in Norway in the EES agreement.

Why was the cancer warning removed from Swedish snus?

Since there are no research results that prove a connection between snus and cancer, the EU decided to remove the demand for the cancer warning on Swedish snus in 2001.

Is Swedish snus available in Norway?

Norway is not a member of the EU and is therefore not included in the EU’s snus ban. An exemption was granted in Norway in the EES agreement.

Is it the same snus sold in Sweden and Norway?

Yes, the products are manufactured in the Swedish plants just like all snus in our portfolio, according to the same recipes. There are varieties and brands produced in Sweden made especially for the Norwegian market, catering to local preferences.

Is it permissible to take Swedish snus abroad?

In some countries snus is not allowed to be imported. Normally, bringing snus for private consumption is not a problem. For security reasons, you should inquire at the country’s embassy.

What is Swedish snus from Swedish Match and what is the difference from other snuff?

Swedish snus is world unique and has its origins from the end of the 18th Century. Unlike nasal snuff, which is inhaled through the nasal cavity, oral snuff is moist to facilitate using in the oral cavity. Our snus is made from ground tobacco and used under the upper lip, compared with American moist snuff, which is also available in grated form and placed under the lower lip. It contains selected air-dried tobacco variations, water, salt, softening agent, conservatives and flavoring.

The uniqueness of Swedish snus, manufactured by Swedish Match, is that we have very high quality demands. We have ensured this by following our GOTHIATEK® quality standard. The distinguishing qualities are:

  • Choice of raw materials: To ensure compliance of very high demands on raw materials, a number of chemical analyses are performed during the manufacturing process. This guarantees that harmful substances are discovered in time.
  • Manufacturing: The largest fundamental difference between Swedish snus and other snuff is the preparation process itself. Swedish Match’s snus is manufactured through a proprietary developed heat-treatment process – a pasteurizing method that eliminates most of the bacteria that are naturally found in dried tobacco. The preparation occurs with full control of process conditions and process hygiene aimed at providing the snus with a longer shelf life. On the other hand, traditional American moist snuff is fermented.
  • Legislation: In Sweden, snus manufacture and its usage fall under the Food Act. Snus is therefore subject to the same control as food. The National Institute of Public Health is the supervising authority for warning texts on tobacco products and manages the ingredients reports that all tobacco manufacturers must submit annually, in accordance with applicable EU directives. Marketing and sales issues fall under the Swedish Consumer Agency.
  • Cold storage. We recommend cold storage for snus for best shelf life.
  • All snus operations within Swedish Match in Scandinavia are quality and environmentally assured in accordance with ISO 9001:2000 and 14001:2004.

 

What is the difference between moist snuff and Swedish snus?

The main difference is that Swedish snus is pasteurized and produced in accordance with GOTHIATEK®, and American moist snuff is a fermented product. Swedish snus and American moist snuff also differs in choice of tobacco and ingredients. Only air cured tobacco is used in Swedish snus.

Where is Swedish Match’s moist snuff manufactured?

Smokeless products without tobacco

What is Onico?

Onico is a plant-fiber-based product in portion pouches, flavored with food-approved additives having flavors resembling tobacco and peppermint. However, Onico does not contain tobacco or nicotine and is classified as a foodstuff with the designation “plant-fiber-based product in portion pouches”. Plant fibers undergo a heat process – a pasteurization process that meets the Swedish requirements for food production. Aromas and other additives are then blended in and the product is packed in portion pouches. Onico is marketed in Sweden and also sold in Norway. Onico is a great alternative for those who want to quit using snus or other nicotine products but still want to have the feeling of having a pouch under their lip.

Where is Onico produced?

Onico is produced at Swedish Match’s snus plant in Kungälv, Sweden.

What does Onico contain?

Onico is classified as a foodstuff with the designation “plant-fiber-based product in portion pouches”. Onico contains plant fibers, salts, licorice, moisture-conserving agents, acidity and aromatic additives. All additives are food-approved. The additives simulate tobacco and other flavors often found in snus.

Why does Onico contain smoke aroma?

The reason for adding smoke aroma to Onico is that it imparts a mellow aroma and flavor reminiscent of tobacco. This is precisely the flavor preferred by many consumers in our surveys.

What material is used in the portion pouches for Onico?

The material in the portion pouches is similar to that used in tea bags and essentially consists of cellulose fibers. The fibers are held together by a binding agent.

How is Onico used?

The product is used in exactly the same way as Swedish snus – a portion pouch is placed under the upper lip.

What kind of experience do you get from Onico?

Since Onico contains no nicotine, it does not give the effects provided by nicotine, but the aromas produce a taste experience and a tingling sensation beneath the lip similar to the effect of snus. The tingling sensation derives from the aroma agents in the product, which act in the same way as spices in food.

How should Onico be stored?

We recommend cold storage for best shelf life. Onico is a moist, perishable product. If Onico is stored for a long period at room temperature, the flavor and aroma fade and the product dries out. Onico has a shelf life of 20 weeks in a cooler.

Is there any age restriction for purchasing Onico?

Since Onico is not a tobacco product and contains neither nicotine nor tobacco, the product is not subject to tobacco age restrictions. However, we recommend a minimum age of 18, since Onico is used in a similar way to snus. But this decision rests with the retailer. In Swedish Match's own stores, the minimum age for the purchase of Onico is 18 years of age.

As a consumer, how do I contact Swedish Match with regard to Onico?

For more information, contact Swedish Match, Consumer Contact: +46 200-113 114, konsumentkontakt@swedishmatch.se, or visit www.onico.nu. 

What is ZYN?

ZYN is Swedish Match’s brand for nicotine pouches without tobacco. ZYN is available in two different nicotine strengths, 3 mg and 6 mg, and in a variety of flavors.

How is ZYN used? 

The product is used in the same way as Swedish snus – the pouch is placed under the upper lip. 

Where is ZYN produced?

What does ZYN contain?

ZYN contains nicotine, fillers, pH adjusters, stabilizer, sweetener and flavors. All ingredients, apart from nicotine, are widely used in food products.

How should ZYN be stored?

ZYN does not need to be refrigerated.

Where is ZYN sold?

ZYN has been sold in the US since 2014 and is primarily available in the western states. People living in Sweden can purchase ZYN in certain shops and may also order via swedishmatch.se and purchase ZYN in Swedish Match Stores.

Is there any age restriction for purchasing ZYN?

In the US, ZYN should be purchased only by those of legal age to purchase tobacco products, (generally above 18-21 years of age).

In Sweden, while current legislation does not mandate an age limit, Swedish Match has decided to have a 18-year old minimum age to purchase ZYN since it is a product that contains nicotine.

As a consumer, how do I contact Swedish Match with regard to ZYN?

In the US, our packaging contains a consumer contact phone number and mailing address. More information can be found on ZYN.com.
In Sweden, contact Swedish Match, Consumer Contact: +46 200-113 114, konsumentkontakt@swedishmatch.se or visit ZYN.se.

Cigars

What is the definition of a cigar?

In general, a cigar is usually classified as short filler (finely divided) or long filler (whole leaf). The technology used depends on the manufacture method where long fillers are best suited for handmade cigars, while short fillers are mostly used in machine manufactured cigars. Methods of manufacture do not always agree since there are combinations and exceptions.

As a consumer, how do I contact Swedish Match with regard to cigars?

Our packaging contains a consumer contact phone number and mailing address.

To register a complaint or express any comment regarding the product please refer to the following information:

Swedish Match US Division
Two James Center
1021 East Cary Street, Suite 1600
Richmond, VA 23219
United States

Phone: +1 804 787 5100
E-mail: info@smna.com

The information that you will need to provide are your name, address, phone number, description of the problem or comment, product name and code date. If product is available for return, you will be provided shipping material and instructions to return any unused product for further analysis. This will allow a thorough and rapid evaluation of your concern.

How should cigars be stored?

Cigars should be stored in a humidor, a box or a cabinet that keeps the temperature and humidity at a constant level. This is extra important in the north, since during winter, it is extremely dry indoors.

The ideal temperature for cigars is between 16-20 degrees and humidity should be between 64-68 percent for short fillers and 70-72 percent for long fillers. Humidity is controlled using a hygrometer which should be calibrated regularly (but the best source is a sensitive human hand). If the cigars are stored too dry, they dehydrate and split. If they are stored too humid and warm, they get moldy.

If a humidor is not available, there are other methods. Storing in a freezer or a humid air ventilated plastic trough are acceptable methods; probably not as charming as a humidor, but preferable to allowing the cigars to be destroyed by dehydration. However, the issue of freezing cigars is constantly being debated and it should be pointed out that what is gained through simple and relatively risk free storage is lost in maturity. All fine cigars namely improve through adequate storage, like fine wine. If one chooses to freeze cigars, they should be thawed slowly by being placed in a refrigerator to prevent the wrappers from splitting in the event of rapid temperature changes. But, it is then important that the cigars are properly covered in plastic to prevent them from absorbing foreign odors from foodstuffs.

Why is there no declaration of nicotine and tar content for cigars and cigarillos?

According to tobacco regulations, nicotine and tar contents must be stated on cigarette packets. But since there is no satisfactory measuring method for analyzing the values of nicotine and tar in cigar smoke, there is no corresponding demand on cigars and cigarillos. The reason that no standard measuring method has been found is that the products are available in many various forms and sizes and neither government officials nor the industry has been able to produce a model that works for all product versions. However, values stated on cigarette packets do not measure the actual content in the cigarettes themselves but the values produced during smoking, which is measured in a standard smoke machine.

Why is smoke from cigars and cigarillos basic?

Basic smoke comes from the choice of tobacco type, slow air drying of leaves and fermentation of the tobacco. Nicotine is absorbed into the body from basic smoke through the mucous membrane in the oral cavity, which is the reason why cigar smoke is not inhaled but calm puffs are taken instead.

What is fermentation?

Fermentation is a bio-chemical process that breaks down and matures the tobacco, which gives cigar tobacco its specific character. The tobacco darkens somewhat and a great deal of the nicotine in the tobacco disappears.

Fermentation is performed by allowing the tobacco to rest in large bales for several weeks. When the temperature reaches the desired level, the bales are restacked so that each tobacco leaf ends up in a new place. The outer ones are placed inside and the upper ones are placed lowest, etc. This is repeated several times during the process. Factors that affect fermentation are heat, humidity and pressure.

Fermentation, combined with choice of tobacco and slow air drying, contribute to cigar smoke being basic. Cigar smokers, who desire the good taste, take slow puffs, since the nicotine from basic smoke is absorbed directly into the mucous membranes of the oral cavity and should therefore not be inhaled as acid cigarette smoke.

How does one smoke a cigar?

Compared with cigarettes, smoke from cigars and cigarillos are not inhaled. The reason is that the smoke is basic in character, which means that the nicotine is slowly absorbed through the mucous membrane in the oral cavity. However, cigarette smoke is acid, meaning low pH, which makes it necessary to inhale to absorb the nicotine.

How much nicotine is absorbed into the body from cigar smoke?

There is no scientific measurement available on this, but an estimate done in the 1990s showed that an average of 10 percent compared with acid cigarette smoke. However, this is on condition that the cigar is smoked in the correct manner, meaning puffed and not inhaled. The basic character also contributes to the slow absorption of nicotine. Cigars are not smoked for the nicotine but for the taste.

Are there any differences between cigars?

A cigar comprises three parts: filler, binder and wrapper. The filler consists of one or several different types of tobacco, which are carefully chosen based on taste, aroma, burning properties and quality. The filler can consist of either a few whole tobacco leaves - long filler, or a base of tobacco chopped into pieces - short filler. The technology used depends mainly on the manufacture method, where long fillers are best suited for handmade cigars, while short fillers are often used in machine manufactured cigars. Methods of manufacture do not always agree since there are combinations and exceptions.

The terms long filler and short filler should not be interpreted as quality conclusive. The quality is determined by the type of tobacco used and the craftsmanship used in manufacturing the cigars. Short fillers are especially popular in Europe since the combination of various types of tobacco creates a balanced aroma and the manufacturing process produces light and smooth draws. Even though long fillers are used for handmade cigars, the technology naturally limits the possibility of complicated mixtures.

Short fillers and long fillers also differ with regard to moisture sensitivity. Long fillers dehydrate easily and have a very short shelf life if not stored in the correct atmospheric humidity. This also applies to short fillers. However, many cigars on the Swedish market are “dry short fillers,” which means that they are less sensitive to moisture and taste excellent even though they were stored outside a humidor for a while.

What is the difference between premium cigars and mass market cigars?

In Sweden, it is really a matter of size and weight, based on old tax classes. The weight limit between a cigar and cigarillo is often 3 grams. Internationally, this distinction does not apply.

What kind of cigars does Swedish Match manufacture and on what markets are they sold?

Swedish Match manufactures mass market cigars for the US market (both natural leaf and HTL varieties). Production takes place in Dothan, Alabama, the US and in Santiago, the Dominican Republic.

What is filler?

A cigar comprises three parts: filler, binder and wrapper. The filler consists of one or several different types of tobacco, which are carefully chosen based on taste, aroma, burning properties and quality. The filler can consist of either a few whole tobacco leaves - long filler, or a base of tobacco chopped into pieces - short filler.

What is a binder?

A cigar comprises three parts: filler, binder and wrapper. The binder encloses the filler and holds the cigar together. Vickel is the name used for the combination of binder and filler. The binder is not visible and is not chosen for its appearance but for its strength and burning properties where excellent binding creates a slow and even burn.

What is a wrapper?

A cigar comprises three parts: filler, binder and wrapper. The wrapper is the outer tobacco leaf, which is seen on the cigar and is chosen for its appearance. It should be attractive, without spots or blemishes and uniform color. Other demands are that it should be thin, smooth and without large veins and be supple and durable.
In order to produce perfect wrappers for handmade cigars, the tobacco is often shade-grown. This protects the tobacco from strong sunlight, which in turn produces light, thin and elastic leaves with small veins.

What is a natural leaf cigar?

Natural leaf cigars are cigars which have binders and wrappers made of parts of selected tobacco leaves cut specifically to form the binders and/or wrappers. The main distinctions between natural leaf cigars and hand rolled cigars are that they contain short filler tobacco versus long filler tobacco and that machines are utilized in the later steps of the manufacturing process. A rolled leaf cigar is a "rough cut" natural leaf cigar and is easy to light.

What is a HTL (homogenized tobacco leaf) cigar?

Certain short fillers, often cigarillos, have binders and/or wrappers made from homogenized tobacco leaves. HTL is tobacco that is finely ground to a powder, mixed with water and rolled into tobacco sheets. This is done in order to maintain an even quality in mass produced products.

Chewing tobacco

Which are Swedish Match largest chewing tobacco brands?

Swedish Match is the largest manufacturer of American chewing tobacco and the Company’s largest brand in the US is Red Man.

In certain European markets, Swedish Match sells chew bags which is a modern type of chewing tobacco and the main brands are Thunder and General Cut.

How should American chewing tobacco be stored?

American chewing tobacco products should be stored in cool dry place. It should be stored away from heat sources to avoid discoloration of packaging. Avoid storage temperatures above130 degrees Fahrenheit (55 degrees Celsius) as this will cause package and product degradation.

As a consumer, how do I contact Swedish Match with regard to American chewing tobacco?

Our packaging contains a consumer contact phone number and mailing address. To register a complaint or express any comment regarding the product please refer to the following information:

Swedish Match US Division
Two James Center
1021 East Cary Street, Suite 1600
Richmond, VA 23219
United States

Phone: +1 804 787 5100
E-mail: info@smna.com

The information that you will need to provide are your name, address, phone number, description of the problem or comment, product name and code date. If product is available for return to Swedish Match, you will be provided shipping material and instructions to return any unused product for further analysis. This will allow a thorough and rapid evaluation of your concern.

What are American loose leaf and plug tobacco? 

Loose leaf and plug are forms of oral tobacco common in the US.

The first chewing tobacco in America was plug tobacco, or pressed leaf tobacco. Plug tobacco got its name from the way it was made. The tobacco was soaked in wild honey and then “plugged” into green hickory or maple logs to age. The plugging compressed the tobacco into a convenient form, while allowing the flavors to penetrate.

Loose leaf chewing tobacco is coarsely chopped or cut tobacco that is chewed.

How is American chewing tobacco produced?

Swedish Match’s chewing tobaccos are made from quality cigar leaf grown principally in Pennsylvania and Wisconsin. American chewing tobacco can be divided into two general categories: loose leaf and plug tobacco.

Loose leaf tobacco is typically produced from dark air tobacco which has been stemmed, is cased (or coated) with sweet flavorings composed of food approved ingredients. The product is dried to the specified moisture and packaged in foil packaging.

Plug tobacco is prepared in much the same manner as loose leaf but is compressed and cut into the plug form and is wrapped with a tobacco based outer wrapper and placed in a cellophane or foil over wrap.

What types of tobacco are most common in American chewing tobacco?

The most commonly used tobacco in chewing tobacco products are dark air tobaccos.

Which chewing tobacco products are sold in the different markets?

American chewing tobacco products are sold mainly in the US with some brands also being sold in Canada. There are some global sales of American chewing tobacco products, principally in parts of the EU.

Different forms of chewing tobacco, are also used in African countries, India and East Asia. They include gutkha, zarda, chemma and tobacco mixed with betel.

In certain markets, primarily in Europe, a modern type of chewing tobacco, chew bags, is sold.

Swedish Match mainly sells American chewing tobacco in the US and has sales of chew bags in certain European markets.

How long has loose leaf chewing tobacco been available in the US?

Chewing tobacco is a custom that was introduced to European settlers by Native Americans in the early 1500s. When Europeans first reached the Americas they found the inhabitants consuming tobacco as a chewing product, nasal snuff, and smoking it in various fashions. Red Man chewing tobacco has been an established brand since 1904.

Where is Swedish Match’s chewing tobacco manufactured?

Swedish Match’s American chewing tobacco is manufactured in Owensboro, Kentucky, the US.

Chew bags are produced in Silkeborg, Denmark.

What types of ingredients are used in the casing of American chewing tobacco?

Chewing tobacco casing includes sugars, molasses, licorice, natural and artificial flavors.

How is American chewing tobacco used?

The product is placed in the mouth between the cheek and gum and is held there while the nicotine is extracted and taken up by the tissues inside the mouth. Occasionally, the product is moved to renew the flavor and refresh the surface for nicotine extraction.

Matches

What other products use the Solstickan brand?

Solstickan is one of Sweden’s most famous brands and many products are classics. Today, the Solstickan is more than just matches. In addition to matches, Solstickan is also available as firelighters and fire briquettes.

How should matches be stored?

Matches should be stored in a dry and cool place.

Where can I purchase firelighters in Sweden?

Firelighters are available in most supermarkets. If your store does not have the product in its assortment, you should ask them to order it for you.

Which tree type is used in the manufacture of matches?

The best quality matches are manufactured from aspen. The timber must be strong, hard, white and odorless, have straight grains, easy to process and sufficiently porous to be able to absorb paraffin wax. Aspen has the best combination of all these properties for the manufacture of matches.

What igniting properties are important for safety matches?

The most important properties of safety matches are that they strike easily, do not split or drop burning debris, do not break, do not continue to glow after the flame is extinguished, do not contain toxic heavy metals.

Can matches self-ignite?

Matches do not self-ignite during normal handling. Matches should be stored in dry areas and separate from ignition sources and hazardous material. The matches would not ignite when they are heated, unless the temperature exceeds 180ºC.

Complaints about matches, who should I contact?

Please send in the matches, outer and inner boxes with remaining matches for analysis to:
Swedish Match Industries AB,
Attn: Quality Department,
Box 84,
SE-522 22 Tidaholm

What is the wood treated with?

The matches are treated with mono-ammonium phosphate and dipped in paraffin.

How are matches manufactured?

In Sweden, matches are manufactured solely from aspen. The wood arrives at the factory as unbarked logs, 3.1 meters long.

The logs are debarked and cut into blocks of about 60 cm long and turned into veneers the size of matches. The veneers are cut into splints, meaning matches without match heads, which are chemically treated so that there is no afterglow when they are extinguished. Following treatment, the splints are dried and polished – in a continuous process.

The splints are then loaded in a magazine that presses them into an endless, moving mat. When the mat rotates, the splints are dipped into paraffin and coated and become matches. The matches are finally packed in boxes.

Contact

For more information, please contact:
Swedish Match,
Consumer contact; +46 (0)200-113 114, konsumentkontakt@swedishmatch.se.

Where are the aspen trees used for matches felled?

Aspen are mainly found in southern and central Blekinge and Gästrikland in Sweden.

What is a safety match and why is it called that – what makes it safe?

A safety match will only ignite when struck against a specially treated, chemically active friction surface on the side of the box. Compared with the earlier phosphorous matches, safety matches are non-poisonous, hence the name.

Before safety matches were invented (by G.E. Pasch in 1844), matches were manufactured using highly poisonous yellow phosphorous.

How many matches can one tree produce?

Naturally, it would depend on the size of the tree. A Swedish aspen would produce approximately 1 million sticks.

How does Swedish Match preserve their supply of raw material?

Trees are only felled from well-managed forests in Sweden and plantations in Brazil.

How many matches are produced daily by a match machine?

A modern match machine produces approximately 2.5 million matches per hour. The first continuous match machine was invented in 1892 by C. Lagerman. It produced 200,000 matches per hour.

What is the Solstickan foundation?

For every product sold under the Solstickan brand, a portion of sales goes to The Solstickan Foundation.

The Solstickan Foundation was established in Sweden in 1936. The artist Einar Nerman was commissioned to design the cover of the matchbox and created the now famous Solstickan boy. It is said that he received SEK 200 for the illustration, which later became probably the world’s most reproduced artwork.

The idea behind the Solstickan was that SEK 0.05 (one half öre) per box would be used “to benefit the elderly and children.” Since matches were sold by the million, the millions of half ores became a great deal of money. The success of the Solstickan was mostly due to the strong support from retail sales and the media.

The foundation primarily works to promote the interests of children and the elderly by granting project funds and scholarships as well as giving out an annual Solstickan Award.

Honorary Chairman of the foundation is Princess Christina, Mrs. Magnuson.

More information is found at www.solstickan.se.

How many matches are manufactured in Sweden?

Every day, approximately five million boxes of matches are produced by Swedish Match, which correspond to about 250 million matches. If the boxes were stacked, one minute’s production would form a pillar higher than the Eiffel Tower in Paris. If the boxes were lined up on the E4 highway, one day’s production would stretch from Jönköping to Stockholm. The total length of the sticks would reach Australia.

If I would like to apply for project funds or a research scholarship from the foundation, where should I send my application?

The Solstickan Foundation only supports projects in Sweden. For more information on how to apply, please visit the foundations website: www.solstickan.se (in Swedish only).

Which matchbox label is most internationally wide-spread and famous?

One of the most famous labels is “Three Stars,” which was designed in 1887. It is referred to as the “Mona-Lisa of labels” and has been marketed over the entire British Empire. It is probably the world’s most widespread matchbox label. In Sweden, the most famous one is obviously Solstickan.

Lighters

Are Cricket lighters safe?

Cricket is one of the world’s safest lighters. It is manufactured in self-extinguishing nylon, which cannot burn when the ignition source is removed. With Cricket, the “fixed flame technology” was invented to provide the best safety for consumers; a proprietary patented system where the flame is fixed and creates a uniform and reliable flame during the entire lifetime of the product. Innovative, advanced technology and quality ensure that Cricket’s child-resistant lighters comply with very high demands. All Cricket pocket lighters are manufactured according to the quality standard, ISO 9994:2006 and undergo more than 60 tests prior to being released on the market.

Where are Cricket lighters manufactured?

Cricket lighters are manufactured in three different plants: Assen (the Netherlands), Manila (the Philippines) and Manaus (Brazil).

Are Cricket lighters environmentally friendly?

All Cricket lighters are manufactured in accordance with quality assurance system ISO,14001 which strives for as little effect on the environment as possible.

How should lighters be stored?

Lighters should be stored in a dry place, not warmer than 50ºC.

Contact

Sweden:
For more information, please contact Swedish Match,
Consumer contact; +46 (0)200-113 114, konsumentkontakt@swedishmatch.se

International: info@cricketlighters.com

Which lighters does Swedish Match have?

Swedish Match is the third largest manufacturer of lighters worldwide and markets one of the world’s most popular brands of disposable lighters, Cricket. The brand Cricket features 6 top models; Original, Mini, Maxi, Electronic, Pocket and Pico.
The lighters are sold globally and the largest markets are Eastern Europe and Asia.

Cricket lighters are known worldwide for their quality, safety and design. They were introduced in 1961 and every year 350 million are sold in more than 140 countries. This makes Cricket the world’s third largest brand for disposable lighters.

Cricket lighters are manufactured in accordance with the strictest European quality and safety regulations. Cricket is also world-leading with regard to “fixed flame technology,” a proprietary patented system, which means that the lighter flame is fixed in order to provide the best safety for consumers. For additional safety, Cricket has child-resistant lighters with a special mechanism that makes it difficult for children to operate. More information is available at: www.cricketlighters.com

Do Cricket lighters have adjustable flames?

No, the flame cannot be adjusted. Quality and safety has always been an important aspect with Cricket products, which is world-leading with regard to “fixed flame technology”, a proprietary patented system, which means that the lighter flame is fixed in order to provide best safety for consumers. In this manner, the user avoids unpleasant surprises in the form of too large flames.

Where can I purchase Cricket lighters?

Cricket lighters are sold in more than 140 countries worldwide. In Sweden, they are sold in the tobacco shops, supermarkets, convenience stores and gas stations. There is information on sales outlets in different countries on the website www.cricketlighters.com, under the contact heading.

How often does the Cricket design change?

Cricket offers trendy designs that are changed regularly by well-known French designers. Every year, we conduct a survey of international trends within interior design, fashion, accessories and cosmetics. On our website www.cricketlighters.com you can find a gallery with the entire assortment of Cricket lighters.

How many times can a Cricket lighter be lit?

One standard size flint wheel Cricket lighter can ignite approximately 1,600 times.

How many Cricket lighters are sold each year?

Each year, more than 350 million Cricket lighters are sold worldwide.

Are there any other Cricket products than disposable lighters?

In addition to the pocket lighters, Cricket also offers utility lighters, Cricket Firepower, Fireflex and Multi-lite which are perfect for lighting candles, fireplaces and barbeque grills.

Are there child-resistant Cricket lighters?

Cricket was the first in the world to introduce child-resistant lighters in 1993. It was introduced in the US and shortly thereafter a law was passed stipulating that only child-resistant disposable lighters were permitted in the US, Canada, Australia and New Zealand. On March 11, 2007 the law was also introduced in the EU.

Can you guarantee that child-resistant lighters are actually child resistant?

A child-resistant lighter makes it more difficult for children to operate, but the safety mechanism should never replace a parent’s supervision of the child’s handling of a lighter. The safety lighter should also be stored out of the reach of children.

Are Cricket gas lighters refillable?

Only Cricket utility lighters are refillable, not the pocket lighters

May lighters be sent by the post?

Due to accident risks, gas lighters should not be sent by ordinary mail

When was the first Cricket lighter manufactured?

Cricket has the longest history of all disposable lighters. The first one was manufactured in 1961 in France.

About the company

Who is President of Swedish Match?

Lars Dahlgren is the President and CEO of Swedish Match.

When was Swedish Match founded?

Swedish Match springs out of two historical Swedish companies. In 1915, The state-owned Svenska Tobaksmonopolet (the Swedish Tobacco Monopoly) was founded and in 1917, Svenska Tändsticks AB was founded, with Ivar Kreuger as President.

When was the company listed on the stock market?

Swedish Match was listed on the Nasdaq Stockholm on May 15, 1996.

At the Volvo 1996 Annual General Meeting (Volvo was the current owner), the decision was taken to float Swedish Match on the stock market and to distribute the company's shares to its own shareholders, in effect splitting Volvo's shares into a Volvo share and a Swedish Match share.

In how many countries are Swedish Match products sold?

Swedish Match is selling products in more than 100 countries world-wide.

How is Swedish Match organized?

Swedish Match’s organization consists of three divisions and the Corporate functions. For more information see the page Organization.

Investor relations

What is the purpose of Investor Relations (IR)?

The purpose of Investor Relations is to keep the capital markets continuously informed about Swedish Match's position, operations and development. With the help of IR services on the Internet you could collect the most recent press releases, reports and company presentations. These are used by share analysts at brokerage firms, fund managers, private shareholders, employees, media and other interested parties.

You are welcome to contact the IR department if you have any questions.

How can I contact Swedish Match with questions pertaining to Investor Relations?

Use the contact function here on the web site.

Where are Swedish Match shares listed and what are the listing details?

Swedish Match shares have been listed at the Nasdaq Stockholm since 1996 under the abbreviated name SWMA. In the Nasdaq Stockholm list, which was introduced on October 2, 2006, Swedish Match is classified as a Large-Cap Company (market value of more than EUR 1 billion). The company is classified as Stockholm listed and belongs to sector 30, Consumer Goods. More information on the share is found on the website: The share.

Name: Swedish Match
ID: SWMA
ISIN Code: SE0000310336
List: Large-Cap
Sector: Consumer Goods

When are Swedish Match's financial reports published?

Swedish Match´s fiscal year follows the calendar year and begins on January 1 and ends on December 31.

You can read about future financial events on the website: Calendar. All interim reports from and including 1997 and forward are available on the page Interim reports. Annual reports from and including 1996 and forward are available on the page Annual reports.

Where would I find historic financial information on Swedish Match?

Annual Reports from and including 1996 and interim reports from and including 1997 are available on the website. See the pages Annual reports and Interim reports.

Through our subscription service you can subscribe to our financial reports and press releases via e-mail.

Where can I find more financial information about Swedish Match?

On the website:
Every quarter, Swedish Match publishes a company presentation with the quarterly figures on the website. The presentations are in the form of PDF files and are often used by analysts and institutional investors. See Presentations.

Other sources:
The Euroland website offers financial basic information on Swedish Match in several European languages.

Further information on Swedish Match is available on a number of financial websites such as Yahoo and Standard & Poor´s guides.

Who should I contact if I would like to change the information on my Swedish Match shares?

In most cases, the bank or the stockbroker will be able to assist you with changes (of name, address, etc.). If you are a direct-registered owner, you can also submit changes to Euroclear Sweden AB directly at:

Euroclear Sweden AB
Box 191
SE-101 23
Stockholm, Sweden

What is the acquisition value of the Swedish Match shares that I received from the Volvo spin-off in 1996?

The acquisition value of one Swedish Match share is 12% of the acquisition value of the former Volvo share. For example, if you paid SEK 100 for one Volvo share, the acquisition value for the Swedish Match share is SEK 12 and the remaining SEK 88 is the acquisition value for the former Volvo share. For specific income tax questions, please contact your tax advisor.

How many Swedish Match shareholders are there?

Information pertaining to ownership structure is available on the website. See Share holdings.

Who are the majority shareholders in Swedish Match and how many shares do they own?

The 10 largest shareholders are listed on the website. See Largest shareholders.

Can I purchase Swedish Match shares directly from the company and what is the company´s reinvestment program for dividends?

Swedish Match has no direct sale of shares or reinvestment program for dividends.

Why would a company want to repurchase its own shares?

With shareholders´ approval, a company may repurchase a certain portion of its own shares in the stock market. The shares may be held in the form of Treasury Stock (the company´s holdings of own shares) for cancellation or use at a later date. Repurchase of shares could have a positive influence on the key ratio "Earnings per share," since the company´s profits are divided by a lower number of shares outstanding. According to the Board of Swedish Match, a more efficient balance sheet is achieved, and it is possible to transfer the value to shareholders, by using a portion of the distributable earnings for repurchase (in addition to dividend).

Which factors control share prices?

Share prices depend on supply and demand. When there are more shares for sale at a certain price than are demanded, share prices are lower, and vice versa. The level of purchasing and selling rates are determined by, for example, the company´s financial results, the public opinion of the sector or the company´s competitors, the general economic situation, profitability in other markets, currency rates, expectations on future profits, in and outflow of mutual funds. But there are also other factors that affect share prices.

Can spread sheets with financial information be downloaded?

Excel documents with financial information may be downloaded from the website, under Financial tables. See Financial tables.

Which analysts track Swedish Match?

The telephone numbers for the analysts that track Swedish Match are available on the website. See Analysts and estimates.

What is Swedish Match's credit rating?

Current credit rating for Swedish Match is listed on the page Credit ratings.

What designation does Swedish Match AB have in various context?

Ticker code on Nasdaq Stockholm: SWMA
Code at Bloomberg: SWMA
Code at Reuters: SWMA.ST
ISIN code: SE0000310336
Corporate registration number: 556015-0756

Index listings

In which Swedish indexes is Swedish Match included?

Swedish Match is included in many Swedish indexes that differ in terms of construction. The indexes are mostly calculated in SEK. Below are some examples of indexes that Swedish Match is included in.

OMXS and OMXS (former SAX-index): OMX Stockholm All Share with and without dividends imposed includes all shares that are listed on Nasdaq Stockholm. Subdivided into sector indexes SX3000 (Consumer Goods), SX3700 (Personal & Household Goods), SX3780 (Tobacco).

OMXSLC: OMX Stockholm Large Cap with and without dividends reinvested.

OMXSB (former SBX): OMX Stockholm Benchmark Index a portfolio index that covers major companies in each sector group. The index is available with and without dividends reinvested.

OMXS30 (former OMX): OMX Stockholm 30 is the Stockholm Stock Exchange's leading share index. The index consists of the 30 most actively traded stocks on the Stockholm Stock Exchange.

Affärsvärldens General index (OMXAFGX): Includes all listed companies on the Nasdaq Stockholm.

OMX GES Sustainability Sweden: The index constituents are leading companies in terms of sustainability and are selected based on how well they meet the criteria for environmental, social and governance (ESG) issues. The index is available with and without dividends reinvested.

In which international index is Swedish Match included?

Swedish Match is included in a number of indexes at European and global levels. These indexes are normally translated to a common currency, often EUR or USD. When comparing share prices for Swedish Match or other companies, a currency translation must be done.

BWORLD: Bloomberg World Index and BE500 Bloomberg Europe 500 and sub-index for tobacco, etc.

STOXX Europe 600: This index consists of 600 large, mid, and small cap European companies. Swedish Match is also included in the sub-index STOXX Europe Mid 200 and the sector index STOXX Europe 600 Personal and Household Goods.

S&P Global 1200: This Standard & Poor index provides efficient exposure to the global equity market. It is a composite of seven headline regional indexes. Swedish Match is included in the regional sub-index S&P Europe 350.

FTSE All-World: The FTSE global index with regional European, Nordic and Swedish sub-indexes.

In which Nordic index is Swedish Match included?

Swedish Match is included in many Nordic indexes that differ in terms of the number of companies and countries covered. The indexes are calculated in various currencies. Nordic indexes are also calculated as sub-indexes in global index families.

OMX GES Sustainability Nordic: The index constituents are leading companies in terms of sustainability and are selected based on how well they meet the criteria for environmental, social and governance (ESG) issues.

OMX Nordic: The index is calculated for all shares listed on Nasdaq Stockholm, Helsinki and Copenhagen. Calculated in DKK, EUR, ISK and SEK, both with and without dividends reinvested. Subdivided into sector index for N3000 (Consumer Goods), N3700 (Personal & Household Goods), which is only calculated in EUR.

OMX Nordic 40: The index consists of the 40 largest and most actively traded stocks on the Nordic exchanges.

Human resources

What possibilities does a student have to write a thesis for Swedish Match?

Students can send us thesis work proposals. Depending on the need for research in the thesis work/thesis proposal area, and if time and other resources are available, we may move forward with the proposal. For more information, see the page Student.

How do I apply for a vacancy?

When applying for a particular position we would like you to write a cover letter and attach your CV/resume. It is important that your CV is accurate, lack of information could result in not being considered for an interview. For more information, see the page Vacant positions.

How can I contact Swedish Match regarding questions about employment?

For contact information, see the page HR contacts.

Corporate Governance

When was the most recent Annual General Meeting of Swedish Match held?

For latest information available about the Annual General Meeting, see the page Annual General Meeting. If you are a registered shareholder and would like to attend the Annual General Meeting you can (in case you are a physical person) give notice electronically within the time frame as set out in the notice.

When are dividends paid out?

Ordinary dividends have been paid annually since listing on the stock exchange. See the page Dividend information. An ordinary dividend is normally executed within two weeks after the Annual General Meeting has been held through Euroclear Sweden AB.

How often does Swedish Match distribute dividends and how large have they been historically?

Swedish Match dividend policy stipulates that the dividend will be in the range of 40 to 60 percent of the earnings per share for the year, subject to adjustments for larger one-time items.

Swedish Match has paid dividends each year since the company was listed in 1996. See Dividend information.

What is meant by Ex-dividend day?

This is the first day a share may be traded without the right to the approved dividend. Shareholding must be registered in the shareholders´ register or Euroclear Sweden AB (former VPC AB) share register on the record date to be entitled to dividends. If you purchase shares on or after the first day without entitlement to dividend, you have no right to receive the latest approved dividend. However, if you sell your shares on or after the Ex- dividend day, you will be entitled to the latest approved dividend from the company on the date of payment for the dividends.

What is record day?

The record date is the date by which a shareholder must be registered in the shareholders´ register or in Euroclear Sweden AB share register to be entitled to dividends. Normally, it takes two days from when a stock transaction is conducted on the stock exchange to being listed in the register.

How is Corporate Governance regulated at Swedish Match?

Management and control of the Swedish Match Group is divided between shareholders at the Annual General Meeting, the Board of Directors and the President in accordance with Swedish Companies Act and Articles of Associations. Auditors review Management’s and the Board’s activities on assignment from shareholders. Swedish Match also abides by the guidelines of the Swedish Code of Corporate Governance. The Nasdaq Stockholm exchange contract also provides the rules for how the company operates. For more information, visit the page Corporate Governance.

Does Swedish Match publish a Corporate Governance report?

Swedish Match is one of approximately 100 Swedish companies that abide by the Swedish Code of Corporate Governance. This means that Swedish Match’s Annual Report contains a corporate governance report, see the most recent annual report.

The Corporate Governance report  describes, amongst others, the various decision bodies in the Swedish Match organization and their function and work. Specific explanations are available for those cases in which Swedish Match decided not to comply with the Code, in accordance with the principle Comply or Explain.

Which are the independent members on the Board of Swedish Match?

A Board member’s independence is determined partly in relation to the company and its management and partly in relation to major shareholders. A presentation of the board members specifying the independent members is available at the page Board of Directors.

When is the next Annual General Meeting scheduled?

All information pertaining to the Annual General Meeting can be found on the page Annual General Meeting.

What happens at the Annual General Meeting?

At the Annual General Meeting all shareholders have the possibility of attending or being represented by an authorized representative. The General Meeting follows the agenda that is set out in the notice to attend. Shareholders have the possibility to have  issues being handled at the General Meeting if a request is submitted to the Board in adequate time so that the issue can be included in the notice to the Annual General Meeting.

It is important to register in time and to arrive before the Meeting commences in order to have the right to attend. Nominee shareholders must re-register their shares in conjunction with  registering for the Meeting.

Who are included in the Nominating Committee and how can they be contacted?

Information on the work of the Nominating Committee, present members and how shareholders may submit opinions or present a proposal to the Nominating Committee can be found at the page Nominating Committee.

Which panels and committees is the Board of Directors at Swedish Match responsible for?

The Board of Swedish Match annually elects a compensation committee and an audit committee.

Sustainability

Can you describe your sustainability strategy?

Our sustainability strategy emphasizes six areas – public health, ethical business practices, equal opportunity, greenhouse gases, waste, and child labor, which are material to our Company as a whole and in the long term. Our vision of a world without cigarettes is central to our sustainability strategy and how we contribute to making the world a better place.

Our focus areas form the basis for our common roadmap; this is where we put extra effort and coordinate external reporting of our progress. Swedish Match is a global company made up of fairly autonomous local units. Our aim has been to establish a common group approach in our focus areas, while at the same time allowing for differences and tailored targets and actions at local operating unit level.

Sustainability work spans across a broad array of topics, and for best impact and transparency we believe that group-wide efforts and reporting are most effective if concentrated to key areas of focus. Other sustainability efforts relevant to our Company, outside the scope of our focus areas, will continue to be encouraged and are best managed locally. This includes, for example, operational health and safety and emphasizing the well-being of our employees.

Child labor within the tobacco supply chain still exists. What is Swedish Match’s view on child labor and what actions have been taken to combat it?

In our focus area Eliminate child labor, we recognize that child labor represents a serious human rights violation in many parts of the world, including areas where we have suppliers. We are committed to improving our risk analyses and processes to proactively reduce and eventually eliminate child labor and related human rights issues with regard to this focus area in our value chain.

Our goal is the elimination of child labor in the Company’s value chain.

For information on our efforts within this area, please see Eliminate child labor.

Who is responsible for sustainability issues at Swedish Match?

Senior Vice President Investor Relations and Corporate Sustainability is responsible for sustainability issues at Swedish Match.

Swedish Match’s vision is a world without cigarettes. What do you mean by that, and what about cigars?

Swedish Match develops, manufactures, and sells quality products with market-leading brands. The Company’s product areas are Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), Lights (matches, lighters, and complementary products), and Other operations. With its vision of “a world without cigarettes”, the Company is dedicated to the improvement of public health by offering attractive alternatives to cigarettes with its smokeless products.

Swedish Match is dependent on having relevance and size to reach new markets. A portfolio of various products is needed to be able to reach markets in the US and to successfully reach out with snus and nicotine products without tobacco.

How do you work with ethical, social, and environmental issues within the supply chain?

In our efforts to contribute to a more sustainable world, managing our supply chain sustainably is fundamental to long term success. We have procedures in place, and under continuous development, to further emphasize sustainable supply chain management. Our Supplier Code of Conduct specifies what we expect and require from our suppliers in terms of employment and labor practices, workplace practices, ethical business practices and environmental management practices. The Supplier Code of Conduct forms the basis for our relationship with suppliers and is an integral part of most of our significant business agreements.

Activities to assure sustainable supply chain management include active dialogue and communication of Swedish Match’s requirements, follow-up on adherence, and proactive community investments.

For information on Swedish Match’s efforts within the supply chain, please see Eliminate child labor.

Does Swedish Match conduct animal testing?

No, Swedish Match does not conduct animal testing of its products or product constituents.

Which are Swedish Match’s focus areas and goals?

Our six focus areas and overall goals are:

  • Improve public health. Our goal is to eliminate cigarette use and tobacco related morbidity and mortality by offering smokers attractive sources of nicotine for recreational use (such as Swedish snus and other nicotine containing products like ZYN).
  • Ensure ethical business practices. At Swedish Match, we will take the necessary steps to ensure that ethical business practices are maintained within our own company and in our relationships with all outside parties.
  • Support equal opportunity. Our continuing objective is to be a truly open and inclusive employer. In this environment, with zero tolerance for discrimination, all employees have equal opportunity to achieve their full potential – resulting in a more diverse workplace.
  • Reduce greenhouse gases. Our goal is to reflect the commitments outlined in the Paris Agreement and thereby reduce emissions of greenhouse gases in our value chain.
  • Reduce waste. Our goal is to reduce waste generated at our own production facilities.
  • Eliminate child labor. Our goal is the elimination of child labor in the Company’s value chain.

 

What action does Swedish Match take when the Company finds out that its suppliers do not adhere to the Company’s policies?

During the supplier engagement process, Swedish Match may recommend that certain actions be taken to improve a supplier’s sustainability efforts. Should a supplier fail to comply with the Company’s recommendations, Swedish Match shall strive to resolve the situation through cooperation and information or, if deemed necessary, terminate the relationship.

How did you come up with your 6 focus areas? What was the process? Aren’t other areas also important?

Our most recent stakeholder survey (with customers, consumers, suppliers, employees, the financial and scientific communities, as well as regulators) on sustainability topics was conducted in 2015. Results from the survey provided important input to a materiality analysis conducted in 2016. The process, resulting in our focus areas, was directed by the Group Management Team. Key internal stakeholders representing a wide range of departments and different operating units were involved and external expertise was consulted. Relevant sustainability frameworks were consulted in the process to define the issues that are material to Swedish Match. Materiality was assessed on the basis of the severity of issues in the global context, the Company’s actual impact, our potential to directly or indirectly influence the issue, as well as its impact on the long term viability of our business.

Our focus areas form the basis for our common roadmap; this is where we put extra effort and coordinate external reporting of our progress. Swedish Match is a global company made up of fairly autonomous local units. Our aim has been to establish a common group approach in our focus areas, while at the same time allowing for differences and tailored targets and actions at local operating unit level. Sustainability work spans across a broad array of topics, and for best impact and transparency we believe that group-wide efforts and reporting are most effective if concentrated to key areas of focus. Other sustainability efforts relevant to our Company, outside the scope of our focus areas, will continue to be encouraged and are best managed locally. This includes, for example, operational health and safety and emphasizing the well-being of our employees.

What does Swedish Match mean when it talks about harm reduction?

“Harm Reduction” refers to policies, programs and practices that aim primarily to reduce the adverse health and social consequences of certain human behaviors. Swedish Match efforts in this regard are ultimately expressed in our Vision; A World Without Cigarettes. By offering smokers safe and attractive alternative sources of nicotine for recreational use, the prevalence of cigarette smoking can ultimately be eliminated and consequently its related morbidity and mortality.

Do you do any risk mapping or analysis?

During 2016, we have mapped impact and assessed risk within important sustainability issues across units, with internal input and with help from external expertise.

For more information, please see Eliminate Child labor.

Where can I find more information regarding the potential health risks associated with smokeless tobacco?

For information regarding the potential health risks associated with smokeless tobacco, please see the Snus and health section.

What do you think of the fact that youths use your products?

All products are not for everyone and some consumer groups should not use certain products. This is particularly true for tobacco products which are intended for adult use only. Certain other consumer groups are also deemed vulnerable.

Swedish Match has an Under 18 No Nicotine policy which firmly states that all tobacco (and nicotine-containing) products shall only be sold to adults of legal tobacco age in each market, and who are 18 years of age or older. This means that we shall not direct any marketing, advertising or promotion of tobacco or nicotine containing products to persons under the age of 18 or if any higher age restriction applies locally. To prevent the use of tobacco and nicotine by underage persons, we are committed to educating, informing and cooperating on an ongoing basis with retailers, distributors and public officials.

Does everyone at Swedish Match use tobacco products?

The use of tobacco by adults is a personal choice. Not everyone at Swedish Match uses tobacco products. Just like for adults working in all companies, some of our employees choose to use snus or smoke cigarettes.

Does Swedish Match report on its sustainability efforts according to any global standard?

Successful sustainability activities require a methodical approach to reporting. Swedish Match has previously reported according to the GRI G3 guidelines at level B. We are currently not reporting according to a global standard, however we do have and are further developing a methodical approach to our efforts within sustainability and reporting.

Since 2007, Swedish Match contributes with data for greenhouse gas emissions in a global annual review administrated by the non-profit organization Carbon Disclosure Project (CDP).

Which areas do your Code of Conduct cover?

Swedish Match’s Code of Conduct is available on the Company’s website.

The Code consists of several topics related to the following four areas:

Our people: Swedish Match respects its employees and their human rights, and supports internationally proclaimed human rights conventions and guidelines wherever we operate. Our policy on human rights and employment practices is based on local and international labor laws, recommended practices and guidelines.

Our business: Swedish Match is committed to sound business ethics in all our business activities and relations with stakeholders, both within our own operations but also with regard to outside parties. We build relationships through honesty and integrity and we respect the laws and regulations in the countries in which we operate.

Our environment: Swedish Match promotes sound changes that reduce environmental impacts caused by our operations and we encourage our employees to be conscious and proactive in minimizing these impacts. We undertake programs to continuously improve our environmental performance.

Our job and workplace: Swedish Match is committed to responsible and safe practices and procedures in all business activities both on the job and in the workplace. We promote a working environment with high standards of ethics and morale, where our employees respect and care for one another, Swedish Match as well as the environment.

Does Swedish Match comply with any conventions and/or guidelines on human rights and labor conditions?

Swedish Match Code of Conduct complies with international conventions and guidelines on human rights and labor conditions. The international conventions and guidelines referred to here are the UN Universal Declaration of Human Rights, the UN Convention on the Rights of the Child, the eight ILO Core Conventions (Nos. 87, 98, 29, 105, 100, 111, 138, and 182), and the OECD Guidelines for Multinational Enterprises.

How can you be sure that your employees know and adhere to your Code of Conduct?

We keep track of our employees’ awareness of the Code, and whether our employees have reviewed or been informed about the Code, through employee opinion surveys. Mandatory training on the Code is done through e-learning to supplement town hall meetings and similar events. In 2017, 95 percent of the workforce has completed the training. (Relates to individual training for employees with personal e-mail accounts. In addition, group session training has been performed for employees in factories without personal e-mail accounts.) Our target is for all employees to have participated in the training on an ongoing basis. Matters addressed in the Code are continuously communicated to employees through, for example, the Company’s intranet.

How does Swedish Match work to reduce its negative impact on the environment?

In our focus area Reduce greenhouse gases, we set out to do our part in reaching the global targets on climate change, taking into account emissions in our full value chain.

In our focus area Reduce waste, we work systematically to reduce waste in production. We enhance the effectiveness of our work by sharing best practice across the Group.

For more information on our efforts to reduce our negative impact on the environment, please see Reduce greenhouse gases and Reduce waste and emissions.

How does Swedish Match work to prevent corruption and bribery?

At Swedish Match, we will take the necessary steps to ensure that ethical business practices are maintained within our own company and in our relationships with all outside parties. Our Code of Conduct provides the basic platform for the way we do business.
We have zero tolerance towards corruption and bribery. The Code states that Swedish Match shall not participate in, or through third parties, endorse any corrupt practices. The Code also provides clear guidelines on acceptable and unacceptable behavior.

For more information, please see the page Ensure ethical business practices on the website.

Why are not all of Swedish Match’s production facilities certified according to the ISO 14001 and ISO 9001 standards?

Swedish Match has focused on certifying those facilities that account for the largest part of the Company’s production and sales.

The majority of our production facilities (10 of 13) are ISO 14001 certified. Non-certified factories are our match factories in Curitiba and Piraí do Sul, Brazil, as well as the Silkeborg factory for smokeless products in Denmark.

What is your position on the Paris agreement regarding greenhouse gases?

In our focus area Reduce greenhouse gases, 

our goal is to reflect the commitments outlined in the Paris Agreement and thereby reduce emissions of greenhouse gases in our value chain.

We commit to do our part in addressing climate change and to set science-based targets for our business’ value chain.

For more information, please see Reduce greenhouse gases.

Swedish Match is a major supplier of matches. What can you say about sustainable forestry practices and biodiversity? What about FSC certification?

Timber for our match production is grown and sourced locally, close to our factories in Sweden and Brazil. Approximately 98 percent of the timber for production of matches in Brazil is grown in Swedish Match’s own plantations. The remaining volume is sourced from local suppliers. Our plantations consist of roughly 6,000 hectares of planted poplar and pine in the south of the Paraná state and in the north of the Santa Catarina state. Our plantations adhere to strict growing requirements beyond those levels set by laws and regulations.

Aspen used for the production of matches in Sweden is sourced from the southern part of Sweden in the vicinity of our splint factory and is primarily sourced through major timber suppliers. Relatively small quantities are also sourced directly from individual forest owners. Swedish Match Industries AB, the entity producing matches in Sweden, is certified according to FSC’s standards for Chain of Custody and Controlled Wood.

What does the gender distribution look like in Swedish Match’s workforce? In the management team? In the Board of Directors?

At December 31, 2017, the share of females among Swedish Match’s total workforce was 39 percent. The share of female managers with direct reports were 22 percent and the share of females in senior management (defined as participants in the Company’s LTI program) was 15 percent.

In 2017, two members (22 percent) of Group Management were female. Four members (40 percent) of the Company’s Board of Directors were female, including employee representatives but not deputy employee representatives.

 

What kind of packaging does Swedish Match have for its snus and snuff cans and can you recycle them? What about other products?

Swedish Match strives to use environmentally adapted materials in its packaging.
For both Swedish snus and US moist snuff, the plastic cans and lids are made from polypropylene. Rolls of cans are mostly shrink-wrapped in polyethylene. At complete combustion, only carbon dioxide and water remain from these plastics. All coloring agents in the plastic are approved for food packaging.

Paperboard is the standard snus packaging used for loose snus. It is made from recycled paper and the inside is covered in paraffin wax to keep the product separated from the packaging. Using paperboard means that the packaging materials will biodegrade easily.

For cigars, the usage of FoilFresh® packaging has provided longer shelf life of products, reducing the need for returns of old or stale product, which in turn can reduce waste to the landfill.

Also, the use of 100 percent recycled paperboard within certain packaging formats has increased significantly over the past years. All byproduct paper from the production of packaging material used in the Company’s factory in Dothan (Alabama, the US) is returned to the supplier, who converts it to an energy source.

For matches, post-consumer recycled fibers are being used for the vast majority of the production of inner and outer match boxes. Forest Stewardship Council (FSC) certified materials are increasingly being used for match cardboard.

For lighters, packaging for utility lighters has been developed which helps to minimize the use of material. This also helps to maximize the amount of units that can be loaded on freight containers when distributing the products.

What is Swedish Match’s view on littering and recycling of products?

Swedish Match works to facilitate consumers’ disposal of the Company’s products after use. Swedish Match also strives to design product packaging for this purpose.

In 2003, Swedish Match introduced a new double lid, a disposal lid, for some of its snus products, creating an extra space in the lid where used portion bags can be placed. The design enables consumers to store their used snus pouches if they cannot find a trash can in close proximity where they can dispose of them. In 2012, the disposal lid was introduced the for moist snuff pouch products in the US. The lid was the first of its kind for the product category. In 2013, Swedish Match introduced a new can design for snus pouch products in Scandinavia. The new design includes a larger disposal lid enabling consumers to store a larger quantity of their used snus pouches than before. The design is now also available in the US.

Swedish Match strives to use environmentally adapted materials in its packaging. For both Swedish snus and US moist snuff, the plastic cans and lids are made from polypropylene. Rolls of cans are mostly shrink-wrapped in polyethylene. At complete combustion, only carbon dioxide and water remain from these plastics. All coloring agents in the plastic are approved for food packaging.

Tobacco is grown on fertile land where other crops, for example food could be grown. What is Swedish Match’s view on the alternative uses of land currently used for tobacco production?

Swedish Match acknowledges the importance of sustainable agriculture, and that support and collaboration from national governments as well as international organizations is essential in order to address these issues.

It has been estimated that less than 0.1 percent of the agricultural land in the world is devoted to tobacco farming, and that this land may also be used to grow non-tobacco crops, such as food, during certain months of the year. Swedish Match’s standpoint is that tobacco farmers are best positioned to choose the composition of crops they grow. Tobacco farming is also a valuable and predictable source of income, which contributes to increase the welfare of farmers and can enhance food security in the middle run.

Does Swedish Match use genetically modified tobacco in your products?

No, Swedish Match does not use any kind of genetically modified tobacco in its products.

How does Swedish Match work to promote trade union rights?

Swedish Match complies with the eight International Labour Organization (ILO) Core Conventions (Nos. 87, 98, 29, 105, 100, 111, 138, and 182). Within the area of freedom of association and collective bargaining, the Company specifically complies with convention number 87 (Freedom of Association and Protection of the Right to Organize Convention) and number 98 (Right to Organize and Collective Bargaining Convention).

Swedish Match recognizes and respects employees’ rights and freedom to join or form (non-violent) assembly or associations of their own choice and to bargain collectively. No employee shall be subject to dismissal, discrimination, harassment, intimidation, or retaliation for exercising these rights. Swedish Match shall facilitate open communication and direct engagement between employees and management in situations where the right to freedom of association and collective bargaining are restricted under law.

Employee representation structures are in place on all sites in Sweden. In accordance with the Act on Co-Determination at Work (MBL), Swedish Match has an agreement concerning collaboration with trade union organizations active in the Group´s Swedish business units. Under this agreement, a council comprising management representatives and employee representatives appointed to the board of Directors meets in advance of scheduled Board meetings and on other ad hoc occasions. The council focuses on particular issues that could result in MBL negotiations. A reference group also meets in advance of such Board meetings, comprised of local trade union representatives on waged and salaried employees.

In the US, union rights are protected by law under the National Labor Relations Act. Swedish Match complies with all legal requirements of the Act by respecting employees’ freedom of association, mutual aid or protection, self-organization, to form, join or assist in labor organizations, to bargain collectively for wages and working conditions through representatives of their own choosing and to engage in other protected concerted activities with or without a Union.

In Brazil, union participation is mandatory according to the Brazilian Labour Laws. Annual negotiations of agreements and labor conditions are conducted within each professional category.

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