Our culture

At Swedish Match, we believe that the success of the Company is largely impacted by the success of our employees.

We believe that amazing things happen when great people work for a great company, and when those people are developed, retained, engaged and become true ambassadors for Swedish Match. Everything we do in Human Resources and every decision we make is based on those core beliefs.


Core values

Swedish Match’s core values Passion, Ownership, Innovation and Quality are a natural part of the way the Company conducts business and are demonstrated in all relations with stakeholders, both internally and externally.

Decorative image

Initiatives and result oriented actions are encouraged in a professional and informal atmosphere. As a global player, the organization strives to create a working climate that rewards the sharing of information and competence, while encouraging behavior that promotes high performance across all markets.

Employee surveys

The HR organization coordinates and conducts a global employee survey to identify common improvement areas. Following the presentation of the results, employees and managers develop action plans together based on the survey results.